Revenue Management in Hospitality Assignment Example | Topics and Well Written Essays - 2500 words

Revenue Management in Hospitality - Assignment ExampleThe top 20 typography place in North America have reported a footfall of 135.1 million with an annual rise of 2.7% oer its 2012 levels, whereas top 10 theme park in Latin America have witnessed a 3.8% ripening in foot fall. Such increased level of foot fall is characterised by growth in leisure and international travels. Leisure travels witnessed an absolute growth of 11% from 2004 2013, whereas international arrivals saw a growth of 51%. The total visits of the top 20 theme parks in North America saw an absolute growth of 17% from 2004 2013, while the US population grew at 9% over the years.Disneyland opened in 1955 and Disneyland California Adventure was established in the year 2001 and offers host of services that include attractions, rides, shows, refreshment stands, merchandise shops and diners which are clubbed under unlike names like Carls land, Condor flats, Hollywood land, Buena vista street, paradise wharf, pacific wharf and bugs land. It also extended its service portfolio to resorts and spas. Disney resorts have 2400 rooms, conference space of 180,000 and 50 vacation clubs. Down town Disney is another attraction that is spread across 15 acres that offers entertainment, dining and shopping facilities. It is next to Disneyland and Disney California assay ((Disneyland. 2015a).Though Disneyworld is the market leader in the theme park industry, it still faces acute direct competition from Merlin entertainment and Universal studios. Disneys theme park has witnessed lavishlyest total attendance of 132.5 million compared to Merlin and Universal groups 59.8 million and 36.3 million. Merlin entertainment and Universal studio have witnessed high growth rate in foot falls from 2010 2013. All the three theme park groups have presence across various regions vis-a-vis US, Europe, plaza East and Asia. Merlin has more than 10 theme parks in different states of the US that makes Disney and Universal stu dios the only competitors in