Accounting ...Auditing assignment Example | Topics and Well Written Essays - 1000 words

Accounting ...Auditing - Assignment Example For A & E cycle, there could be complex transactions expenses that cannot be classified with precision. Similarly, production cycle is faced by the complexities in method to use in valuing stock and goods produced. Secondly, the inherent risks in all the three cycles would affect both the balance sheet and income statement of the business. R & C cycle may either increase or reduce the receivables and cash and this would at the same time affect the income reported by the business. Inherent risks in A & E cycles affects the expenses reported thus affecting income statement. Likewise, wrong valuing of stock affects the inventory value in the balance sheet and also closing stock which alters the income reported. In all the three cycles, the inherent risk is increases by the fact that there are external parties’ dealings. These parties include the suppliers, debtors, and creditors. Fraudulent actions of these parties increase the inherent risks. In as much as there are similarities in the inherent risk in the three cycles, there are also some differences. Inherent risks in these cycles differ because of the differences in the nature of transactions involved. In R &C cycle, the asset involved is cash, A &E also involves majorly cash asset while and production cycle inventory is at risk. The three cycles are also characterized by different accounting standard requirements (Louwers 53). The manner of recognizing receivables is different from that of valuing stock or purchasing materials in the production cycle hence making their inherent risk different. R $ C cycle is entails the determination of the business debtors and the amount they owe to the business. The relevant department has to identify all the debtors and examine the credit period agreement. They then make the claims for the money and adjust their debtors’ balances. Source documents include sales order, credit

Daily plate Essay Example | Topics and Well Written Essays - 500 words

Daily plate - Essay Example My diet consists mostly of beef, iced tea and fast food. Sometimes I would have chicken and fruit but these days were not very common. I also tend to skip meals due to a busy schedule. As a result, these occurrences are empty in the excel file. I know I can improve on the kinds of food I eat in order to have a more nutritious diet. I can plan accordingly so that the amount of food I eat corresponds to the food pyramid. (Food Pyramid, n.d.) I should try and eat more vegetables, dairy products and fish. I can also avoid skipping meals because this only makes me hungrier. Consequently, I end up eating more than what I should. I know a little fat is good for my body. Nevertheless, with the data I have gathered I believe I have been eating more than the proper amount of fatty foods. From now on, I believe I should be more aware of what I eat and the nutrients it can give me. This way I can monitor the amount of carbohydrates, fat and protein I take in. Reference: Food Pyramid. (n.d.) Retr ieved on April 20, 2011 from http://www.charantia.com/30-day-challenge/learn-a-healthy-lifestyle/food-pyramid/

Music In Advertising And The Media Media Essay

Music In Advertising And The Media Media Essay Music is all around us. It is a constant in our lives. Although the music that we hear changes over time it is always there. What is in today may be out tomorrow. We hear it in the car in the way to work, and once we get there it is playing in the background in the office. It is at the stores where we shop, in the elevators we ride, during the commercial breaks of our favorite television programs, at the gym where we exercise, and many more places we go. With the astronomical amount of music that surrounds us in our everyday lives is no wonder that companies use it as a median to advertise their services and products to us. Advertising is the means by which on party attempts to convince or entice another into purchasing a particular product or service. It differs from the sort of one-on-one sales pitch an individual might encounter at the point of sale in that it addresses a larger, more general audience (Huron). Advertising is instrumental to the success of businesses. If no one kno ws that the business exists or they have no idea what products or services are offered, how will they get customers? The key to business is to advertise, to make sure that a companys products or services are known to the world. People love music. Combining the two is sheer genius. Music can accomplish many things when integrated with advertisements. In advertising it is used to entertain, as a mnemonic device to trigger memory, and to target a specific demographic. When music is used in advertising for entertainment purposes it makes the advertisement more appealing to its targeted audience. A good advertisement gets and holds the attention of the audience. It is simply used for aesthetic purposes. Creating an attractive advertisement allows it to appeal more to an audience thus engaging the audiences attention. Music is also used in advertising as a technique to aid in memory. Early advertising embraced this technique. Rhyme and repetition were used to keep a brand or name of a product in mind. There are several reasons that consumers purchase certain goods or services. According to an article in The Economic Times one of the major factors in consumer purchasing is the fact that the human brain releases the chemical dopamine in response to the product. Usually sound or fragrance are the stimuli that cause this effect. The reason this happens is that the human mind is complex and Because consciously or not, we calculate purchases based on how they might bring us social status-and status is linked with reproductive success (Dobhal). There are several different options for advertisers to choose from to promote their product or service. There is print, radio, and television to name a few. The following is a brief history of advertisements from print to television: Early print advertisements appeared in the newspaper and as posters with pictures and text in popular locations. This form of advertisement is still in use today and is also successful and is found everywhere from newspapers, magazines, to popular trade journals. Billboards are another form of print advertising, they a rather large signs that are located in a conspicuous location that people will notice (Phillips). Radio advertising is one of the earliest forms of advertisement is mass media. The first speech transmission by radio was in 1915 from New York to San Francisco, five years after this historic day, the first radio program aired. A revolution had begun. With thousands of Americans tuning in to hear the radio programs, this is where advertisers hit the jackpot. Television advertisements soon followed. Since the television has such a broad reach, from the beginning it became an attractive medium for advertisers. U.S. advertising rates are determined by Nielsen ratings which are audience measurement systems that were developed by the Nielsen Research Company. The time of day and popularity of the channel are factored in to determine the advertising rates. The television become commercially available in the 1930s but did not gain popularity until the 1950s. Today 99 percent of households in the United States have at least one TV and 66 percent have three or more. The average American watches one thousand five hundred hours of TV per year (Television and Health). In the early 1980s the interest in using music to advertise dramatically increased. Following a study dubbed the attitude towards the ad which showed that consumers responded negatively towards the manipulative and pressured approach that advertisers were using. The study concluded that consumers were left with a more positive feeling towards the product music was introduced into the advertisements. The study also proved that when pairing popular music with the product consumers would associate the two and if they like the music they would like the product. (Chingning Wang)This approach has been criticized however it the lyrics are catchy and remain in your head the advertiser has effectively accomplished their task. Advertisers originally wrote their own catchy tunes to market a product. These are known as jingles. There are many jingles for products that you may still remember to this day although you havent heard them in years. One such jingle is for Oscar Mayer, and goes like thi s My bologna has a first name. Its O-S-C-A-R. My bologna has a second name. Its Mayer. Oh, I love to eat it every day and if you ask me why Ill say cause Oscar Mayer has a way with B-O-L-O-G-N-A. That is one jingle that most likely has been heard by nearly all Americans. Prior to the 1980s these are the kinds of music that one would here in a commercial occasionally the lyrics of a popular song would be changed to create a theme song for a particular product or service. On one occasion a theme song that was written for coca-cola called Id Like to Buy the World a Coke was re-recorded by the New Seekers as a pop song called Id Like to Teach the World to Sing (The Hilltop Ad: The Story of a Commercial). This song became a hit. The use of previously recorded pop songs was eventually integrated into commercials. In 1985 Burger King used an original song by Aretha Franklin called Freeway of Love in an advertisement to promote the fast food restaurant (TV Commercials in the United States). In 1987 Nike adopted the Revolution by The Beatles to advertise their shoes and other athletic gear as well as using as an effort to overhaul their advertising and marketing campaigns to compete with the number one shoe brand at the time which was Reebok (The Pop History Dig). An interesting but unproven theory is subliminal messages. A subliminal message is a hidden message within a commercial, music, or even a movie. These messages are meant to be unnoticed by the listener yet they are meant to provoke the listener to respond in some way. According to an article by Robert Fink in the Journal of Ancient of Ancient Music advertisers have claimed that they can make anyone buy anything by including subliminal messages within their advertisements (Fink). In 1957 James Vicary, a market researcher stirred up trouble with consumers when he announced that by embedding subliminal messages in the music of radio advertisements he could persuade consumers to purchase anything. The public feared that this was true and thought that they were being hypnotized with advertisements (Crossen). One company that probably comes to mind when you think of music and advertising is the popular soft drink Pepsi. The company, PepsiCo has a history of mixing popular music into their advertisements. Some of the many artists Pepsi featured in their advertisements include Michael Jackson, Britney Spears, Akon, Bob Dylan, and many more. PepsiCo is a very successful company. Consumers are bombarded with music and advertisements throughout their typical day. Advertising is a powerful and effective tool, it is meant to inform the listener of the product or service, and then persuade them to purchase it. It is obvious to point out that the better an advertisement is the more effective it will be at persuading the customer to purchase the product. Advertisers employ many techniques some of which are peer pressure and manipulation. Advertisers target an audience and use these techniques to try to convince the listener that they will be part of the in crowd if they purchase the product. This is a highly effective form of advertisement. Advertisers target a specific demographic such as 18-24 year olds. To use music effectively in this demographic they would obviously use music that most 18-24 years olds would listen to and not something like classic rock although some people in that demographic may enjoy classic rock they are trying to reach the majority. Think about this, can you remember a particular jingle or song and automatically associate it with a product. I am sure that most everyone can. Researchers have shown that the most effective commercials advertisements are the ones that stir up emotion and create an association with the product (Vaughn). Since people are bombarded with so many advertisements every day advertisers are increasingly using unconventional techniques. One such technique involves the use of incongruent advertisements. This is where advertisers mix things up a little. They use music and other art that would normally be unexpected. This works because of something called brand schema which is when a person becomes so familiar with a product from advertisements it becomes almost invisible to them, they dont really pay much attention to it. Advertisers now are trying to mix it up and once again regain their attention to the product that they are selling. This research was conducted to determine the impact of audiovisual congruency in ads and the moderating role of product involvement on three aspects of consumer response: attention to the ad, attention to the brand, and purchase intentions. The participants were shown one of eight TV ads for 30 seconds, afterward they were asked to rate the ads on several dimens ions. The results indicated that congruent product and music type invoked favorable responses from the consumers. (Lalwani). What is it about music that makes it so important in advertisements? First and foremost, it is so much easier to remember a song or jingle than spoken words. Second, it is entertaining. Whether the listener really cares about the product or not they may create a mental association with the song and the product. Imagine this scenario, two friends are talking and one says that they are in need of a cleaning service for their home but are new to the area and have no idea who to choose. The other friend says I just heard an advertisement on the radio for a cleaning service, I dont know their name but they have that catchy song in the advertisement. The friend in search of the service replies with Oh yeah, I heard that too. Ill give them a call. The advertiser has created a successful advertisement and the music or song that they chose was to thank. This is a scenario that occurs quite frequently and advertisers count on this. As you have seen, music is everywhere it is no wonder that advertisers tapped into the music source. Music is a beneficial and constructive addition to our society. It has many purposes and definitely holds its own in advertising. The business of advertising has clearly come a long way in the United States, from only having print advertisements available to the creative and catchy television and radio advertisements. Just think, if you had to watch a commercial without music, you would just be listening to someone talk. There wouldnt be catchy lyrics to aid in your memorization of the product nor would it even be interesting. Advertisers hit big when they integrated music and advertisements. Next time you are watching television or listening to the radio pay attention to how many of the advertisements contain some form of music, whether its a pop song, a creative jingle, or just a little background music.

Team Project Narrative: The Midtown Perspective Essay -- Urban Develop

For many decades, the midtown inner city area has been the most focused essential location for future economic prosperity, residential and business growth, inner-city vitality and vibrancy, and city wide expansion. The reason is that Rochester, New York was most known for being a key Rust Belt city which specialized in large scale production in transportation, electricity, and industrial processes. In the last 2 decades it has been universally known that with the new generation of emerging technology and the decreased use of old traditional factories, our foundation to economic uphold would soon decease. This example is shown simply by the presence of many huge vacant buildings located within the downtown city of Rochester. Not only does this harshly affect our industrial businesses and the city’s economic growth, but it also affects the entire community downtown, residents, visitors, and also changes the perception of what Rochester’s downtown area used to be. Every bu siness, retail shop, market, or educational facility in the area has been severely struck by this ripple effect. Rochester was also very popular among the U.S being the first to implement a downtown enclosed shopping center called Midtown Plaza in the heart of the city. This place was a prime source for highly concentrated economic success and population increase. When suburban malls were then built in neighboring towns, the Midtown Plaza also suffered a great loss. From being one of the most prosperous places during the 1960’s – 1970’s era, to this day of April 26th, 2012, the Midtown Plaza no longer standing resulting in nine acres of shovel ready development property; desperately awaiting offers. In the mist of the mess, remained the presence of the Monroe Comm... ...t/article.asp?aID=190595 Cooper, C. (2012). Mcc statement on efforts to negotiate a lease at the sibley building. MCC News, Retrieved from http://www.monroecc.edu/etsdbs/pubaff.nsf/HomePageNews_Include/58897C9EA54C116985257983006DBA02?OpenDocument Kress, A. (2011). An open letter on mcc's proposed downtown campus at kodak. Manuscript submitted for publication, Monroe Community College, Monroe Community College, Rochester, New York. Retrieved from http://www.monroecc.edu/downtown/docs/OpenLetterfromDrKress.pdf Richards, T. S. (2011). Mcc student focus group: What they said. 13Wham Blogs, Retrieved from http://www.13wham.com/content/blogs/story/MCC-Student-Focus-Group-What-They-Said/TC377v9_3kaZ8QHgHRr3ng.cspx Stewart, J. S. (2012). Mcc extends lease at sibley building, for now. Education, Retrieved from http://wxxinews.org/post/mcc-extends-lease-sibley-building-now

Olive Garden Service Blueprint Essay

We chose Olive Garden restaurant to do our service blueprint on. There were various factors that helped us make our decision. The first factor was that it was a restaurant and we believe that restaurants have more key â€Å"wow points† than hotels. Also, the mood and emotions of the guest can be more easily influenced at restaurants. By constructing a service blueprint, we are able to understand exactly what the customer wants and how every point in their visit can be influenced by the staff, management, and restaurant operation. Another big factor in making our decision about choosing Olive Garden was the amount of evidence and information available to us regarding the restaurant. A larger operation, such as McDonalds or Denny’s would have an enormous amount of information available. But, by choosing a restaurant with larger amounts of information, the information would become lost in translation. There would so much information available, which would most likely not be consistent with what we wanted. There is an Olive Garden close to all of our houses, so we found it beneficial to pay a visit to the establishment to draw up other information. A third factor for choosing Olive Garden was its reputation. It is known for its food and its service, and we thought that we could conclude evidence that would show us why this restaurant is so popular. Everybody knows Olive Garden and the majority of people, who know it, love it. The three key factors about the Physical Evidence are: Host/Hostess stand, menu, and food/food appearance. The host stand is the first thing that the guest sees when coming to the restaurant. You must make sure that the host stand is properly organized and ready to take reservations and names. The guest wants to be sat in a timely manner and if they are quoted a 20-minute wait-time, they don’t want to have to wait thirty minutes. You must also hire very friendly people for the host stand. They are the biggest impact on starting the guest experience. If you have a very negative host, it could lead to the customer having a negative experience. The host has the ability to sway the emotions of the guest. The menu is the second biggest key to physical evidence. Customers who dine at Olive Garden want variety. The customers also want consistency. Some of your guest always wants to try  something new and the others get the same thing every time they dine at the restaurant. The menu must be consistent with all Olive Gardens and it also must have an evolving factor about it. The third factor is the food and the food appearance. The food appearance must be good enough to the corporate standards of the company. Most of their guests have been to a different Olive Garden before. If they are the guests that always gets the same menu item every time, they want to make sure that the food tastes and looks the same as before. The food must also be quality food. This means that the food must be able to please all members at the table. Since it is a chain, every lost guest is worth more than as if it was a single standing establishment. The food coming out cold could be a huge factor relating to a negative experience. There can be potential problem areas that must be identified in a service blueprint. One of the first slow points that may occur would be when the customer is greeted and put on a wait list. If a customer is not given a correct wait list time, this could result in slow delivery and a potentially upset customer. One of the most obvious potential problem areas of Olive Garden’s service blueprint is taking the food order. It is important that the correct food order is received, that the food is cooked as ordered, and is delivered to the customer in a reasonable amount of time. Since this area goes through at least three different channels, it is a key point where slow delivery can occur or the possibility that an incorrect order could get put through to the kitchen. One of the last fail points could be processing the bill. This can be a huge fail area due to the possibility of ringing up a wrong order, or splitting the check with different debit cards and cash. While there may be certain areas that can be prone to slow delivery or problems for the customer, there are solutions to address these areas and create a flawless experience based on the service blueprint. For example, wait times must be calculated correctly in order to assure a customer is given a correct time. It will cause a backup in the amount of people waiting and stir problems if someone is told that the wait is about 15 minutes, and they are waiting 25. It is better to give a little bit longer of a wait time just to give a little bit of flexibility. In regards to the food order process, the best possible alternative to these problem areas is to have the  server write down the correct order, repeat it with the guests, and ensure the order is cooked correctly before bringing it out to the customers. This is an important area to be precise in because the product of Olive Garden is their food, and service will lack credibility if the food is not brought out correctly. Finally, the last fail point that must be addressed very seriously is the processing of the check for the customers. This area is so important because it is the last interaction with customer and the last piece of physical evidence they have to take with from the experience. If this experience is not seamless and quick, it may ruin the whole experience. Because of this, the solution for the Olive Garden server is to be quick, efficient, and to double check with the customers on how they want the bill split (if they do). All these areas have simple solutions that can be easily overlooked and it is important to keep them in mind every day. Service blueprints can be used in an organization for marketing, human resource management, and operations. When designing a blueprint for marketing you should take into account what the customer actually sees or handles. If you are marketing free food to attract customers, you should also see how many steps are involved in providing that free food. Marketing is a tricky area in the industry. Many different items can fall under marketing and when designing a bluepr int you should mange all those items and areas. When designing the blueprint for human resources, you should focus on all personnel. You should include factors involving hiring new employees and maintaining current employees. Also, some human resource departments may also want to create another list of items relating to their relationship and personnel involving the unions. The managers should decipher what needs to go into the blueprint by creating a chart that lists all responsibilities and duties of the human resource department. The Operations blueprint will be bigger than other department’s blueprints. This is where the guest has the most contact with the employees and staff. There is also more physical evidence in this department than all other areas. The support process will be smaller in comparison with the contact person category. Making the blueprint has taught me a lot about the restaurant industry. I have noticed there are many factors of physical evidence that can affect the experience of a guest. I didn’t realize that parking could cause some guests  to get irritated. While at Olive Garden, I notice one of the employees was outside cleaning up the parking lot and making sure that there was no trash anywhere. I also noticed there are several points where a guest can be delighted. Something as easy as making sure the drinks are delivered as quickly as possible can lead to a guest getting that â€Å"wow† factor. Making sure that you have a proper support process is also something that affects the restaurant as a whole. In the process of the host stand, they should make sure that there is a proper reservations and seating system being used. While in the business world, I will make sure that all items on a blueprint will have a proper and effective support system. The only way you can effective ly mange people is by being able to manage them when you’re not around. This is an example of properly staffing, training, and creating systems for the employees to follow.

Eastern Foods Essay

Introduction Eastern Foods has a lot of restaurants and fast food outlets in some countries, and as for its expansion, the company is mapping out to build its outlets in the United Kingdom. Building work is planned to be finished by first of July, so directory boards have given the task to start up business development planning procedure from first of May. The board has also required that all major issues in terms of HRM, Accounting, Marketing, and Operations Management should be found and addressed accordingly. Part (A) In some core areas of the Eastern Foods, there is going to be discussion upon overview of the challenges in HRM, Accounting, Marketing, Operations Management, and after getting familiarized with these issues, solutions will be suggested as required. Human Resource Management First issue: HRM is going to face challenges in the sphere of recruitment as there is no employment contract signed. Absence of this documentation can wake legislative sanctions against the Eastern Foods. In addition to that, hired employees after taking their money beforehand will have an opportunity to leave the work in any time without employment contract. Second issue: obviously the company will be in tough moments at the starting stage as for deficiency skills in newly employed staff. Managers intensively seek to good employees but they do not easily find them as there are very few people with good skills and experience left unemployed in current job markets. Third issue: over exploitation of employees will drastically minimize job satisfaction degree of employees which also in turn, will make them very tired. This has always been considered as one of the major issues of any organizations. Accounting First issue: accounting machines and computers will not always operate as proper as intended. So, account department will be more worrying on this potential issue. Second issue: First and foremost problem for the Eastern Foods is undoubtedly keeping correct transactions. When every outlet depends on the main financial branch, it will not always be easy to cope with various and massive numbers of financial statements. For instance, gross sales of one outlet might be 20, 500 Euro, but other outlets may be presenting less than that amount such as 13, 874, or 12,743 Euro respectively. In this case accountants will probably make mistakes in writing them. This usually happens when accountants are not well-qualified or tired of fixed working hours. Marketing First issue: Marketing department will be facing several challenges in terms of promotions and building relationships with customers as marketing system will have to first see the outcomes and statistics of other restaurants’ trends and then decide to which target segment promote. Second issue: Provided that the Eastern Foods sets up strategies such as discounts, free drinks, and so on, it will be adversely affecting the income level, and will lead to the failure of strategic plan, thus demolishing profits gained. Second issue: External and internal designs of outlets can be unattractive to the customers. As well as ingredients and types of meals may not be liked very much. For example, clocks on the walls, color, posters, and such attractive items might not be suitable to preferences of the customers. Operations Management First issue: Operations managers will have been undergoing challenges with regard to controlling and relationship with staff at the outset. Second issue: Sudden technical problems and damages are inevitable which can put the organization in urgent case Third issue: As there is a considerable discrepancy between jobs and tasks as well as in qualifications of the whole working unit, there will appear some misunderstandings when jointly decision making activities are needed. Part (B) The two most problematic areas and their solutions First area: Human Resource Management Absence of employment contract will not only cause internal issues, but it will get down reputation of the Eastern Foods in the eyes of customers. For example, there are lots of news agencies that are ready to publish and show any such issues that occur in famous areas such as restaurants, and at the same time, governmental courts will be thinking of cessation of the Eastern Foods’ operation. Furthermore, it will be easy for employees to make frauds inside the outlets because they feel confident of slipping away in any time they wish if they have not been hired based on legal contract. Moreover, if there will be no procedural justice system in the organization such as not conveying information to the employees, then, definitely communication gap will appear. Unfortunately, job advertisements newspaper is not as effective as it was before, so the managers will have been experiencing difficulties in finding proper employees. Whoever feels over exploited, no matter, whatever is p rice or reward, they will start to show their disagreement to HRM departments. This can be explained when managers neglect to employees’ personal or health related issues, that time, they need some time but, they do not want to lose their jobs as well. Late working hours can be one of the crucial reasons for the job dissatisfaction. Solutions Solution to the first stated issue is quite simple, that is setting up legal employment contract, and other legislative documents. By doing so, the Eastern Foods will raise their satisfaction degree. In a rule, employees should feel that their rights will not be violated by the organization as well as they need to make sure if they can be one of the important parts of the organization. This means when they have power in decision making process and when they are allowed to put their candidate in leadership positions,  and when they actively take in part in elections held inside the organization. Likewise, journalists from mass media such as TV channels, and Radio can take interviews from employees about their jobs and other related themes which will increase employees’ interest toward their jobs, feeling important is great indeed. Solution to the second mentioned issues is not easy, or impossible to take into control all the time because nobody will confess their inner crimin al desire, therefore, Human Resource Management must fix security cameras in each area of operations so that it will be able to observe any deeds executed inside the organization. In addition to that it will help HRM managers to sort out efficient employees, and accordingly, those employees will be rewarded in a faith way. Moreover, when work units feel that they are under observation, then, they will not likely be spending their time out of their work place and offices, and will be doing their works respectively. The third issue can be addressed by not only publishing job advertisement on newspaper but, also, by building a good rapport with fresh graduates of universities, especially, who study in tourism faculties as they are taught well on how to communicate with customers. Also, it will be easier way to involve them in free job places as they are full of energy, and do not usually, require high level of wages, and compensation. They may not have practical skills, but they can br ing in a new atmosphere, and a new look inside the organization. Usually, customers do not like being waited, so, when the staff is younger, then, they will probably take and bring the orders faster. However, these graduates involvement should not include discrimination and unethical payment rate which can also lead to legal challenges. Second area: Marketing department Marketing department can be put into difficulties if it cannot renovate and execute its role as required. When marketing, especially, promotion strategies do not work; the Eastern Foods will not be visited by high number of customers. In this globally competitive world, all restaurant businesses are striving to offer their special promotions in various forms, for example, some of them offer cheaper prices for more order while others offer high quality and service. Accordingly, it will not be easy for the Eastern Foods to create special ways to draw customers’ attention. One mistakenly  launched promotional program can be costly for the organization that in turn, may lead to imprint not interesting view on potential customers’ minds. What is more, the organization may not be able to persuade the main finance department to budget some money for launching promotional programs. For instance, if some discounts offered at the outset will not prove it unless the intended amo unt of profits comes. As a result, damage cannot be covered, and marketing department will have to ask another amount to launch a second program, in this case, directors of the Eastern Foods will not be very happy, and can put pressure onto the marketing department. Design of the outlets might not be suitable to tradition, culture and religion of the country. If so, disagreements from the local people will ruin authority of the whole organization, no matter how well it is cooking, and how health and cheap prices are, simply one mistakenly chosen design, and pictures on the wall can decrease potential clients’ anticipation. More than that, differences on the course of meals and drinks may be absent, so, customers will probably be demanding new types and new tastes, and if their demand cannot be met as early as possible, then, they will likely prefer to change their regular restaurants. This issue might happen starting from the third month of operation when people start too fed up with unchangeable dishes. Solutions The first problem can be solved by using various types of promotions. For instance, the company can choose direct advertising in which the Eastern Foods will send messages and letters directly to the potential customers. However, direct advertisement is getting more unfavorable, so, the company can address another type that is â€Å"public relations† in which the owner of the company will talk about his incipient activities, and what he has experienced, in short, life story of the company. It will increase awareness of the customers about the company which means success. Moreover, taking in part in business conferences and events can help the organization to be known in the regions, and here the store managers must get valuable advices from marketing department on what kind of preparations should they do beforehand they participate in business events. As for mass media, the Eastern Foods should hold some charity, and celebration events, and should invite radio and the TV corre spondents. Additionally, famous actors,  actress, and singers should be invited once in a week to each outlet, as we know, youngsters are keen to meet with their favorites, so they will automatically become regular clients of the Eastern Foods if they are given such kind of chance. Also, famous show programs should also be invited to lead their programs in one of the outlets once in a month. Another noticeable target area is football fans, if facilities such as television sets, special cozy cabins, and discounts are provided in every football match of the region, and then the company will undoubtedly succeed with only this market segmentation. Part (C) In general, the Eastern Foods’ primary focus should be pointed to the marketing areas and HRM because once the staffs employed are well qualified, have satisfactory skills, and do their jobs very well, then, the company will not have to be concerned on this issue in the future. Likewise, if marketing can find out how to attract customers, and deal with design, taste issue, then, customers’ number will be relatively high. Accounting personnel should not neglect to any tiny number and details in the calculation process, and all operations managers should be responsible for providing needed help, advice, and supply always on time. Moreover, technical advancements such as security cameras can lessen the number of crimes and frauds inside the company. Conclusion It can be concluded that HRM and Marketing are the two key issue areas, and the other areas such as accounting should be interminably checked, and operations managers should evaluate, observe, and control all works accordingly. Legal aspects have been discussed as well, and the roles of mass media in the success of the Eastern Foods have been found to be significantly important. References: 1. Lynch, Frances (1984) ‘Resolving the Paradox of the Monnet Plan: National and International Planning in French Reconstruction’ Economic History Review xxxvii(2): 229-43. Lynch, Frances (1997) 2. Mackinnon, Danny, Andrew Cumbers and Keith Chapman (2002) ‘Learning, Innovation and Regional Development: A Critical Appraisal of Recent Debates’ Progress in Human Geography 26: 293-311. 3. Global Internet Statistics (by Language) (2004), http://www.glreach.com/globstats/index.php3

Class Roles in Pygmalion essays

Class Roles in Pygmalion essays Laura Wingfield has the fewest lines in the play The Glass Menagerie, yet the play revolves around her. Laura is twenty-three, and walks with a limp due to a brace on her leg. Although Laura faces problems throughout the play, she is very compassionate. She is humble, shy, and never does anything to hurt anyone else. The character of Laura throughout the play is like a fragile piece of glass, unable to survive in the outside world, and she always retreats to her glass collection. Laura is a loving portrait locked up in her own little world, her lobotomy trapping her in a permanent adolescence. Due to Lauras low self-esteem, and inferiority complex she devotes herself to an imaginative world, which is colorful and enticing, but based on fragile illusions. Lauras mother, Amanda, comes from a Southern family and has had an idyllic youth. A former jet setter, Amanda relishes telling stories about her exciting past. My callers were gentlemen, all! Among my callers were some of the most prominent planters of the Mississippi Delta; planters and sons of planters (Williams 8). Amanda is disappointed in Laura because is not as proficient in the area of picking paramours; It wasnt enough for a girl to be possessed of a pretty face and a graceful figure, although I wasnt slighted in either respect. She also needed to have a nimble wit and tongue to meet all occasions (Williams 8). Laura explains to her brother, Tom, their mothers disdain in her lack of love interests. Laura is not as popular as her mother once was, and therefore no gentlemen callers have come for her. Her hair parted in the middle and braided, and wearing black lace-up shoes and ankle socks, Laura is far from the fetching debutant of her mothers dreams (Patrowicz [onli ne]). Amanda wishes to live vicariously through Laura. Laura feels that she will never find someone that will take ca...

Modern cars and classics essays

Modern cars and classics essays Cars, we all have or want one. We all can be put in one of two categories, a classic car lover or a lover of the new modern marvels. The question is classic or new? Well here are a few thoughts of mine that might help you decide the pros and the cons of both the classic car and the newer models. Modern cars are more gas efficient, therefor saving you money at the pump. They are also made with many man made materials instead of steel, and are built with parts that wear down within a few years. To make a modern car as powerful as its forefather, they invented the turbo. Modern cars are cute, get great miles per gallons of gas, and handle excellent. In a lot of ways are safer than classics. Modern cars are all Equipped with seat belts and air bags, where as classics did not. Alot of the manufacturers use recycled materials in their vehicles. In doing that it makes the car more affordable and its great for the environment. Classic cars were built to last, with hardy solid steel frames. So when or if you get in an accident they wont crumble and just fall apart. The proof is in the fact that there are so many classics still around. Classic cars also go up in value as long as they are taken care of, while a new car depreciates as soon as you drive it off the lot. The V-8 is the heart of those classics that keeps them running strong. But with everything there is a problem with classics. With some of the older models repair can get quite expensive. It can get expensive because parts can be hard to find and some mechanics dont even know where so start. You could also call some of the oldies gas hogs; the V-8 likes to drink it up. A lot of the manufacturers also used lead paint for their vehicles, fore which is bad for us and the environment. As you can see there are a lot of things to weight out when buying a vehicle. Either a classic beauty with classic lines and pure muscle or a modern car wit...

No More Mistakes With This Grammar Cheat Sheet

No More Mistakes With This Grammar Cheat Sheet The cold, hard truth is that the autocorrect feature on your phone and the spelling and grammar checks in your word processing software arent enough to guarantee error-free writing. And text speak never cuts it in academic and professional settings or in serious personal circumstances. Even if your class or major is unrelated to English, strong writing skills are crucial in any endeavor or career. Use this grammar cheat sheet to check yourself, and make a note of any weak spots you have or things you tend to forget or mix up. Keep a physical or digital sticky note on your computer, and glance at it any time you sit down to write. Homophones Its, Its The bird is flapping its wings. (correct; possession) Its a beautiful day to watch birds. (correct; contraction of it + is) Their, There, Theyre Their party was a bit loud. (correct; possession) Im glad I wasnt there. (correct; adverb) Theyre going to get in trouble one of these days. (correct; contraction of they + are) Then, Than First, put on your socks; then, put on your shoes. (correct; sense of time/order) You are taller than I realized. (correct; comparison) Yore, Your, Youre The movie special effects of yore used no CGI. (correct; time in the past) Your taste in movies is a bit odd. (correct; possession) Youre really into those black-and-white films. (correct; contraction of you + are) Word Usage Bring, Take Please bring me my phone. (correct; from another location to your current location) I always take my phone to class. (correct; from your current location to another location) Everyday, Every Day My workouts are an everyday thing. (correct; adjective only) I work out every day. (correct; adverb phrase) I, Me, Myself I am the queen. (correct; subject) Bill and I are friends. (correct; compound subject) Give me my crown. (correct; object) The fight for the throne is between Bill and me. (correct; compound object) I call myself Queen of the Universe. (correct; reflexive verb) It was just him and myself. (incorrect) It was just him and me. (correct) Lay, Lie Lay your head on the pillow and rest. (correct; transitive verb) Lie here and rest. (correct; intransitive verb) Loose, Lose I must have lost weight, because my pants are loose. (correct; adjective) I would like to lose a bit more weight. (correct; verb) Nor, Or He is neither a man nor a child. (correct; negative) That is either a small rat or a large mouse. (correct; positive) That, Which I read the book that you recommended. (correct; specifies one book of many) I read the book, which happened to be very expensive. (correct; refers specifically to a certain book) Weather, Whether Have you checked the weather report today? (correct) I dont know whether I should take an umbrella or not. (correct) Who, Whom Who are you? (correct) Do you know who he is? (correct) Who are you talking to? (incorrect but very common) Whom are you talking to? (correct) Punctuation Apostrophe () shes (correct; contraction of she + is) wouldnt (correct; contraction of would + not) Bobs book (correct; the book of Bob) the Olsens home (correct; the home of the Olsens) the members choice (correct; the choice of a certain member) the members choice (correct; the choice of more than one member) I visited the Olsens. (incorrect; apostrophe not used in plurals) I visited the Olsens. (correct) Colon (:) My mother told me to buy milk, eggs, and bread. (correct; language flows and does not need the colon) My mother told me to buy just the essentials: milk, eggs, and bread. (correct; stop before list requires the colon) I told her one thing: I need money. (correct; phrase or clause after colon explains phrase or clause before colon) Comma (,) Im with him, hes with her. (incorrect; comma splice between two complete sentences) Im with him, and hes with her. (correct; conjunction added) Im with him; hes with her. (correct; alternative if you do not add a conjunction; see Semicolon) Hyphen (-) I hate three eyed monsters. (incorrect depending on intended meaning; sounds like I hate eyed monsters and there are three of them) I hate three-eyed monsters. (correct; I hate monsters with three eyes) Remembering these grammar rules takes a bit of self-discipline. (correct) Semicolon (;) Lets go to the movies, its not too late. (incorrect; comma splice) Lets go to the movies; its not too late. (correct; semicolon separates two sentences) Of course, this cheat sheet cant cover everything you need to know about English. Massive style guides are published for professional copywriter and editors. But hopefully, this helpful article will steer you in the right direction.

Negotiations and strategy Essay Example | Topics and Well Written Essays - 1750 words

Negotiations and strategy - Essay Example Due to this increase, News Corporation is currently liquid with an estimated cash flow of approximately $2.4 billion. Analysts believe that the cash flow of operations will increase to $3 billion within the next 2 years. This cash flow allows News Corporation to have greater flexibility to invest in capital-oriented projects as well as to prepare for the upcoming challenges it might face. On the downside, News Corporation has a large outstanding debt amounting to $11 billion. It is speculated that inflation of interest rates would increase its debt and cause a negative impact on its operating income. However, history tells us that the company was able to survive the largest bankruptcy restructuring in history when it suffered major setbacks in the 1990s. Not only did it survived the restructuring, it also bounced back to generate a 315% increase in its net profits in the mid-90s. 4. Under the license permit, the creative team of the Neighborhood obtains the total freedom of all necessary decisions included but not limited to the cast selection, crewmembers, cutting and editing. At this point in the negotiation, we would like to discuss further the creative issues involving the format of the show. We feel uncomfortable with Fox Entertainment’s proposal to change the format of the show to suit their Fox Sports Network programming. The fact that the is no clear showing that the focus on the lives of purely high school athletes in the inner city might prove to be quite limiting on our part. Furthermore, there are no current bases that will give us some ideas of whether or not such change would prove to be profitable. The current format of the neighborhood is analogues to the plot of Laguna Beach: The Real orange County, which is gathering huge following at the moment. To recall, Laguna Beach revolves around the lives of upper class

Sainsbury PLC Coursework Example | Topics and Well Written Essays - 1000 words

Sainsbury PLC - Coursework Example This activity would provide adequate information on the acquisitions and business events, major relationships needed, business trends and also the comprehensive analysis of strength and weakness of companies external and internal environment. The methods chosen for undertaking environmental analysis of Sainsbury are: PESTAL analysis, SWOT analysis and Porters Five Forces. Also the utility of The Willian Finnie Model, Crook, Ketchen and Snow modelis also included. PESTAL Analysis: The word PESTAL is the acronym for a set of factors that influences any business environment. They are listed as Political, Economic, Sociological, Technological, Legal and Environment . The change in political system in region, introduction of new tax laws, regulations and policies like introduction of green policies, changes in the European Union business regulations are the political factors affecting the business environment. The key economic factors that influence the long term strategic planning of Sainsbury are changes in the interest rates, prevailing inflation rates, unemployment and long term growth potential based on national financial policies. The change in demographic profile with respect to the age, socio-cultural preferences, attitudes to various polices and habits, gender priorities in shopping pattern are the major sociological parameters to be incorporated in the analysis. The possible technological changes also need to be understood inorder to assess the environmental influences on the business. This could be change in logistics, change in customers travel pattern, better means of business operations, introduction of cost-saving technology in pro duction and also advances in communication changing the business life cycle time. The physical environment of the business operation is also a vital issue influencing the business growth of Sainsbury. This is related to the waste management issues, pollution control and incorporation various sustainable business operations. One of the major legal issue that influences the business environment of the company is health and safety norms in case of any expansions, mergers or acquisitions. SWOT Analysis The analysis of Strengths, Weakness, Opportunities and Threats of Sainsbury and its competitors taking into account both internal and external influences could give better clarity in the strategic planning process (Novicevic et al, 2004). The specific indicators identified in the case of Sainsbury are as follows (Sainsbury , 2006 b & c) Strengths Weakness Opportunities Threats Huge number of loyal customer base. High reputation and ability to retain the business leadership in UK operations Better brand equity Product scalability Relatively more expensive than competitors Limited growth opportunities Increase in the stores across the country. Enhancing the sales across the Internet. Further improvement in service & products High buying powers of Tesco, Wall mart/Asda or Morrisons. Significant number of low priced supermarkets. Porter's Five Forces. They represent five independent parameters that influence any business environment (Porter, 1991). Industry Competitors: The huge competition exist between different supermarket chain operators. Sainsbury has positioned as a high quality supplier of food products. It constantly reinvents its operation to thwart the treats raised by its close competitors

Descartes and The Matrix to address a topic Essay

Descartes and The Matrix to address a topic - Essay Example It is about human beings being deceived by their own senses into believing that the state of events in the world around them is true but in actual sense they are in a dream state. In analysing the film in light of Descartes first three meditations, the first meditation is about the things that people may doubt, the second about the nature of people’s minds and how it is easier to know it than the body while the third meditation is about God and whether he actually exists (Wilson 13). In the film, Descartes malicious and evil deceivers are represented by the agents within the matrix whose core aim is to hide the truth and cause doubt in our minds. They deny us the chance of actually differentiating between what is reality and what is false. In the first meditation, Descartes suggested that he believed not an optimal God but somewhat an evil demon was responsible for hiding the truth from him and thus leading him to spiral down a trail of doubts and scepticism that eventually le d him to a possible truth that nothing is actually certain (Wilson 34). In the movie, the matrix is displayed as a program that is fed into one’s mind which causes the person to believe the reality of the false world that is being projected to them. The program deceives senses into thinking that an individual is at that time experiencing a false world but in essence they are just lying in a pod which is wired to the Matrix. The agents, as mentioned earlier, are part of the programme that is fed into a person’s mind to stop people from discovering reality. However, the difference between what is real and what is a dream is still hard to correctly identify as was exemplified in the movie where the main character, Neo, is captured by the agents in the matrix and bugged but instead he wakes up in his bed thinking that it was all a dream. It is with his dream argument that Descartes is able to exercise his doubts on the evidence given to us by our senses. He goes to the ext reme of questioning his own existence in his second mediation where he wrote: â€Å"I am--I exist: this is certain; but how often? As often as I think; for perhaps it would even happen, if I should wholly cease to think, that I should at the same time altogether cease to be† (Chappell 56). Further, in his second meditation, he posits that there is a truth in the existence of a powerful malignant being who is omnipresent and all his endeavours are toward deceiving him. Descartes says â€Å"But [as to myself, what can I now say that I am], since I suppose there exists an extremely powerful, and, if I may so speak, malignant being, whose whole endeavours are directed toward deceiving me? Can I affirm that I possess any one of all those attributes of which I have lately spoken as belonging to the nature of body? After attentively considering them in my own mind, I find none of them that can properly be said to belong to myself.†-Descartes (Wilson 23). He also believes that the possibility of an external world that remains true may also be meddled by the Evil deceiver and still cannot be trusted fully without question. Later, he also introduced the concept of God into his third meditation who actually overpowers the Evil deceiver’s power much like in the matrix where Neo’s Powers was much stronger than the agents who were keeping him and people from discovering reality. The deceiver presented in the Matrix and that proposed have shown certain

International Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 3

International Human Resource Management - Essay Example International human resource management also pays due attention at administering diversified human capital (Scribd, 2012). Role of HRM in the United Kingdom The management of the organisations has become quite difficult and challenging in the present times, essentially in terms of accountability of the managers in administering the people. The managers belonging to the twenty-first century are faced with many regulations as well as restrictions that restrain their independence to act unilaterally. They are also faced with greater volatility as well as changeability in their external environment. The concept of ‘Human Resource Management’ did not initiate in the United Kingdom but in the United States in the period of 1980s. For few people, the term came to present a significant distinct approach to the management of the people. It has been based upon new assumptions regarding the employees, the altering characteristics of the work and regarding how best to enhance the ca pability of the staff in the organisation. It was noted that most of the organisations in the United Kingdom were capable of encompassing the new developments. A number of organisations in the United Kingdom did not embrace the concept related to human resource management because they wanted to retain the personal management title because of the fact that this evaded the impersonal relationship with their employees as human resources. However, with due course of time many ‘people’ departments were identified as HR departments (Oxford University Press, 2012). The main objective of the paper is to understand the human resource management practices in the United Kingdom. It will attempt to gauge the background and context of the United Kingdom and will also endevour to offer certain indications on the internal factors as well as the external factors that will have certain bearing on the way in which HRM is carried out in that particular country. The paper will attempt to t hrow light upon the significance of employee relation and will also demonstrate the degree to which culture, political, economic as well as social context have an impact upon the associations. Background and Context of the United Kingdom The United Kingdom can be considered as a monarch state which is situated off the north-western coast of Europe. The UK is one of the developed countries of the world. It has obtained seventh position in terms of biggest nations in the globe concerning nominal Gross Domestic Product (GDP) and with regard to Purchasing Power Parity it is the eighth-biggest economy (GoldGoal, 2011). In the previous times, Britain sought a voluntarist industrial relation system offering the parties belonging to the industrial relations a significant level of freedom to opt for their preferred institutional arrangements. It has been noted in the two decades before the 1998 Workplace Employment Relations Survey overlapped with the Thatcher period. It was during this peri od when a development of the employer’s choice was created by various deregulatory measures thereby minimising legal endorsement for the trade union activity. Till the period 1998, it was found that the employers in the United

An analysis of GSK and the pharma industry Coursework

An analysis of GSK and the pharma industry - Coursework Example This is for the period of the last two years. For example, the share prices of GSK as of July 2014 were 1,568 pounds, and this was an increase of 4 pounds from the previous share prices of 1564 pounds in June (GSK.L Historical Prices, 2014). It is important to explain that its stock price between the periods of September 2013 to May 2014 was fluctuating in nature. For example, in September 2013, the closing share price of the company was 1,557 pounds, while in December 2013 the closing share prices were 1,611 (GSK.L Historical Prices, 2014). It is important to denote that during this period, the share prices of the company were on a steady increase. However, during the months of January and February 2014, there was a significant drop in the share prices of GSK, with the closing share of the company in January standing at 1, 564, and in February the stock price increased to 1671. These fluctuating share prices were experienced during the periods of March to July 2014 (GSK.L Historical Prices, 2014). It is important to denote that the share prices of GSK between July 2013 to July 2014 was a significant increase from the previous share prices of GSK between July 2012 to July 2013. For example, the closing share price of the company in the month of July 2012 was 1,468 pounds; on the other hand, the closing share price of the company in July 2013 was 1,684 (GSK.L Historical Prices, 2014). This is a significant increase of about 216 pounds. It is important to denote that during this period of July 2013 to July 2013, the share prices of the company traded at very low prices, with the lowest closing price being 1,334 pounds. This was t he closing share price of November 2012(GSK.L Historical Prices, 2014). This was partly because of the medical scandals that affected the company. Despite these scandals, the share prices of the company increased steadily during these two years of

Advantages Of The Euro Currency Essay Example | Topics and Well Written Essays - 1250 words

Advantages Of The Euro Currency - Essay Example The greatest advantage of the Euro is that there is regional currency stability due to the fixed exchange rates. The Euro has led to price stability within the EU characterized by low inflationary trends and stable public finances. This has increased the credibility of the Euro due to large currency zone thus stability against the speculation. This credibility is reinforced by a common monetary policy that is governed by the European Central Bank. Currency stability has encouraged trade as there is a reduction in both external and internal currency instability. The single currency eliminated the risks involved in exchange rates making importers and exporters better placed to make accurate growth projections in foreign markets. Businesses no longer pay hedging costs as insurance against currency fluctuations. They are also spared against the costs incurred as a result of accounting across currencies. Small businesses are the greatest beneficiaries as they would otherwise incur greater costs as a result of currency fluctuation, unlike large multinationals that enjoy the benefits of economies of scale. This has encouraged entrepreneurs and Small and Medium Enterprises (SMEs) operators' to trade beyond geographical boundaries and expand their businesses (BBC News, 1998). The single currency has encouraged tourism as people are spared the task of currency exchange thus red tape procedures are eliminated. This means that tourists are not at risk because of carrying huge sums of money and do not encounter extra charges because of commissions (BBC News, 1998). It has enabled individuals to trade beyond their geographical locations and compare prices. The internet has made this even better as one can easily shop for the best offer on a product or service.

An analysis of GSK and the pharma industry Coursework

An analysis of GSK and the pharma industry - Coursework Example This is for the period of the last two years. For example, the share prices of GSK as of July 2014 were 1,568 pounds, and this was an increase of 4 pounds from the previous share prices of 1564 pounds in June (GSK.L Historical Prices, 2014). It is important to explain that its stock price between the periods of September 2013 to May 2014 was fluctuating in nature. For example, in September 2013, the closing share price of the company was 1,557 pounds, while in December 2013 the closing share prices were 1,611 (GSK.L Historical Prices, 2014). It is important to denote that during this period, the share prices of the company were on a steady increase. However, during the months of January and February 2014, there was a significant drop in the share prices of GSK, with the closing share of the company in January standing at 1, 564, and in February the stock price increased to 1671. These fluctuating share prices were experienced during the periods of March to July 2014 (GSK.L Historical Prices, 2014). It is important to denote that the share prices of GSK between July 2013 to July 2014 was a significant increase from the previous share prices of GSK between July 2012 to July 2013. For example, the closing share price of the company in the month of July 2012 was 1,468 pounds; on the other hand, the closing share price of the company in July 2013 was 1,684 (GSK.L Historical Prices, 2014). This is a significant increase of about 216 pounds. It is important to denote that during this period of July 2013 to July 2013, the share prices of the company traded at very low prices, with the lowest closing price being 1,334 pounds. This was t he closing share price of November 2012(GSK.L Historical Prices, 2014). This was partly because of the medical scandals that affected the company. Despite these scandals, the share prices of the company increased steadily during these two years of

The Byzantine Empire Essay Example for Free

The Byzantine Empire Essay The Byzantine Empire, sometimes known as the Eastern Roman Empire, was the predominantly Greek-speaking continuation of the eastern half of the Roman Empire during Late Antiquity and the Middle Ages. Its capital city was Constantinople (modern-day Istanbul), originally founded as Byzantium. It survived the 5th century fragmentation and fall of the Western Roman Empire and continued to exist for an additional thousand years until it fell to the Ottoman Turks in 1453. During most of its existence, the empire was the most powerful economic, cultural, and military force in Europe. Both Byzantine Empire and Eastern Roman Empire are historiographical terms created after the end of the realm; its citizens continued to refer to their empire as the Roman Empire. Several events from the 4th to 6th centuries mark the transitional period during which the Roman Empires east and west divided. In 285, the emperor Diocletian (r. 284–305) partitioned the Roman Empires administration into eastern and western halves. The borders of the Empire evolved significantly over its existence, as it went through several cycles of decline and recovery. During the reign of Justinian I (r. 527–565), the Empire reached its greatest extent after reconquering much of the historically Roman western Mediterranean coast, including north Africa, Italy, and Rome itself, which it held for two more centuries. During the reign of Maurice (r. 582–602), the Empires eastern frontier was expanded and the north stabilized. However, his assassination caused a two-decade-long war with Sassanid Persia which exhausted the Empires resources and contributed to major territorial losses during the Muslim conquests of the 7th century. In a matter of years the Empire l ost its richest provinces, Egypt and Syria, to the Arabs. The final centuries of the Empire exhibited a general trend of decline. It struggled to recover during the 12th century, but was delivered a mortal blow during the Fourth Crusade, when Constantinople was sacked and the Empire dissolved and divided into competing Byzantine Greek and Latin realms. Despite the eventual recovery of Constantinople and re-establishment of the Empire in 1261, Byzantium remained only one of several small rival states in the area for the final two centuries of its existence. Its  remaining territories were progressively annexed by the Ottomans over the 15th century. The Fall of Constantinople to the Ottoman Empire in 1453 finally ended the Empire. The Major Causes for the Fall of the Roman Empire Antagonism between the Senate and the Emperor Decline in Morals Political Corruption and the Praetorian Guard Fast expansion of the Empire Constant Wars and Heavy Military Spending Barbarian Knowledge of Roman Military Tactics Failing Economy Unemployment of the Working Classes (The Plebs) The Mob and the cost of the Games Decline in Ethics and Values Slave Labor Natural Disasters Christianity Barbarian Invasion The Antagonism between the Senate and the Emperor. The Roman Emperor had the legal power to rule Rome’s religious, civil and military affairs with the Senate acting as an advisory body. The emperor had power over life and death. The powerful, spoilt, wealthy Roman Emperors inevitably became corrupt and many lived a debauched, deluded and immoral lifestyle. The Roman Empire saw many examples of antagonism between the Senators and the Emperors. Either the Senators didnt like the Emperor or the Emperors was at odds with the Senators. One of the main causes for the Fall of the Roman Empire was the Decline in Morals. The decline in morals, especially in the rich upper classes, nobility and the emperors, had a devastating impact on the Romans. Immoral and promiscuous sexual behavior including adultery and orgies. Emperors such as Tiberius kept groups of young boys for his pleasure, incest by Nero who  also had a male slave castrated so he could take him as his wife; Elagabalus who forced a Vestal Virgin into marriage, Commodus with his harems of concubines enraged Romans by sitting in the theatre or at the games dressed in a womans garments. The decline in morals also affected the lower classes and slaves. Religious festivals such as Saturnalia and Bacchanalia where sacrifices, ribald songs, lewd acts and sexual promiscuity were practiced. Bestiality and other lewd and sexually explicit acts were exhibited in the Colosseum arena to amuse the mob. Brothels and forced prostitution flourished. Widespread gambling on the chariot races and gladiatorial combats. Massive consumption of alcohol. The sadistic cruelty towards both man and beasts in the arena. One of the main causes for the Fall of the Roman Empire was the Political Corruption and the Praetorian Guard. The power of the Praetorian Guard, the elite soldiers who made up the bodyguard of the emperor, led to political corruption and grew to such an extent that this massive group of soldiers decided on whether an emperor should be disposed of and who should become the new emperor! The story of Sejanus, who was the commander of the Praetorian Guard during the reign of Tiberius, illustrates the extent of the power of the Praetorians. At one point the Praetorian Guard sold at auction the throne of the world to the highest bidder. Another cause, was the Fast expansion of the Empire. The rapid growth in the lands conquered by the Empire led to the need to defend the borders and territories of Rome. The people of the conquered lands, most of whom were referred to as Barbarians, hated the Romans. Taxes on the non-Romans were high and constantly increased. Frequent rebellions arose. One of the main causes for the fall of the Roman Empire was the Constant Wars and Heavy Military Spending. Constant warfare required heavy military spending. The Roman army became over-stretched and needed more and more soldiers. The barbarians, who had been conquered, and other foreign mercenaries were allowed to join the Roman army. One of the main causes for the fall of the Roman Empire was the Barbarian  Knowledge of Roman Military Tactics. The knowledge that the Barbarians gained of Roman style of warfare and military tactics by serving in the Roman army were eventually turned against the Empire and led to the sack of Rome by the Visigoths led by an ex-army soldier, Alaric. One of the main causes for the fall of the Roman Empire was the Failing Economy and high inflation. The Government was constantly threatened by bankruptcy due to the cost of defending the Empire, the failing economics, heavy taxation and high inflation was another cause for the fall of the Roman Empire. The majority of the inhabitants of the Roman Empire failed to share in the incredible prosperity of Rome. The amount of gold sent to the orient to pay for luxury goods led to a shortage of gold to make Roman coins. Roman currency was devalued to such an extent that a system of bartering returned to one of the greatest civilizations the world had ever known. One of the main causes for the fall of the Roman Empire was the Unemployment of the Working Classes. Cheap slave labor resulted in the unemployment of the Plebs in Rome who became dependent on hand-outs from the state. The Romans attempted a policy of unrestricted trade but this led to the Plebs being unable to compete with foreign trade. The government was therefore forced to subsidize the working class Romans to make up the differences in prices. This resulted in thousands of Romans choosing just to live on the subsides sacrificing their standard of living with an idle life of ease. The massive divide between the rich Romans and the poor Romans increased still further. One of the main causes for the fall of the Roman Empire was the Mob and the cost of the Gladiatorial Games. If the thousands of unemployed Romans became bored this led to civil unrest and rioting in the streets. The Mob needed to be amused spectacular gladiatorial games had to be provided. The cost of the gladiatorial games was born by the Emperors, and therefore the state, and corrupt politicians who sponsored the games to curry favor and support with the Mob. The cost of the gladiatorial games eventually came to one third of the total income of the Roman Empire. One of the main causes for the fall of the Roman Empire was the Decline in Ethics and Values. Life became cheap bloodshed led to more bloodshed and extreme cruelty. The values, the ideals, customs, traditions and institutions, of the Romans declined. The basic principles, standards and judgments about what was valuable or important in life declined. The total disregard for human and animal life resulted in a lack of ethics a perverted view of what was right and wrong, good and bad, desirable and undesirable. Any conformity to acceptable rules or standards of human behavior was being lost. One of the main causes for the fall of the Roman Empire was the Slave Labor. The number of slaves increased dramatically during the first 2 centuries of the Roman Empire. The Romans dependency on slave labor led not only to the decline in morals, values and ethics but also to the stagnation of any new technology to produce goods more efficiently. Romans could rely on the slave manpower for all their needs but this reliance inhibited technological change and growth. The treatment of slaves led to rebellion and several Servile (Slave) Wars, the most famous being the revolt led by the gladiator slave, Spartacus. In the later centuries of the Empire and the advent of Christianity the attitudes towards slaves changed. With manumission (the act of freeing a slave) the number of slaves declined together with the manpower that Rome was dependent upon. One of the main causes for the fall of the Roman Empire were the Natural Disasters. During the time of the Roman Empire there were not only foreign wars, civil wars, street fights, fires and revolts there were also natural disasters such as plagues, famines and earthquakes. As in all periods and societies the people looked for someone to blame and different religions to turn to. One of the main causes for the fall of the Roman Empire was Christianity. Life and the future seemed hopeless for the millions of people who were ruled by Rome where an early death was almost inevitable. Christianity taught the belief in an afterlife which gave hope and courage to the  desperate. Eventually the Roman Emperor, Constantine the Great, proclaimed himself a Christian and issued an edict promising the Christians his favor and protection. Attitudes in the Roman Empire changed from being antagonistic to becoming calm. In conclusion the last of the causes for the Fall of the Roman Empire was the Barbarian Invasion. Rome had fierce foreign enemies. There were great Barbarian armies consisting of warriors such as the Visigoths, Huns and the Vandals. The final death blow to the Roman Empire was inflicted by these Barbarians. The city of Rome was sacked by the Visigoths in 410 and by the Vandals in 455 signaling the disintegration of Roman authority and the fall of the Roman Empire.

Importance of Teaching Styles in Classrooms

Importance of Teaching Styles in Classrooms All people learn in different ways, it is therefore essential that teachers try to incorporate as many different teaching styles as possible into the delivery of what they are teaching. Marshal ( Marzano 1992) suggests that the concept of learning has to include positive attitudes, the ability to acquire knowledge, allowing learners to extent their own knowledge and then applying their knowledge to everyday life. Marshal (Marzano 1992) also believes that a teacher must develop these concepts in order to help learners develop, and make learners learn independently, so they may continue to develop and gather knowledge for the rest of their lives. There are many different approaches and theories on teaching styles. Most agree that for all pupils to have an equal experience in education, teachers must adapt their teaching styles so that everyone benefits within the classroom. Marzano (1992) suggests that lower ability pupils should be taught through closed tasks. A closed task has a specific structure and set of instructions to give pupils a clear idea of how a task should be approached and completed. Marzano (1992) then suggests that higher ability pupils should experience more open-ended tasks, allowing pupils to develop their thinking skills. This style of teaching is very much learner centred as the teacher must adapt their style of teaching to suit the needs of pupils in their class. Mishra (2007) has a different theory of teaching styles. Mirsha (2007) argues that there are three styles of teaching; discipline centred, instructor centred and student centred, although there are many more different teaching styles and theories suggested by different authors. The discipline centred style of teaching is very structured, not allowing for flexibility for what is taught and when it is taught. This style of teaching may be completely centred around the national curriculum, without deviating from it. This style of teaching is as ineffective as it is unpractical, as teaching must allow for flexibility to ensure that all pupils are learning and achieving in schools. Instructor centred style of teaching focuses on the teacher as being the main source of knowledge for pupils. Everything that pupils learn may come from the teacher, without obtaining knowledge and information from other sources. Much like the discipline centred style of teaching, the instructor centred style i s very limited and does not help learners develop, as pupils do not have to seek ways of finding out information themselves, but simply ask the teacher. It is also very limited as the teacher can not be expected to be able to answer all of the questions the pupils may have, and may have limited knowledge in certain areas of the curriculum. The third teaching style suggested by Mishra (2007) is the student centred style of teaching. This style is much more learner centred and is very much focused on the cognitive development of students. Through this teaching style, pupils are encouraged to learn through enquiry, and develop their own thinking skills obtain knowledge and solve problems. Unlike the other two styles suggested by Mirsha (2007), the student centred style of teaching also focuses more on the needs of individual learners. This style of teaching allows for pupils to learn in different ways as the teacher adapts their teaching style to suite all learners, of all abilities. However, the three teaching styles suggested by Mirsha (2007) are limited as they do not consider the variations between different classrooms and schools. There are many different teaching styles, all of which must be focused on what best suites the learner (Association of Teachers and Lecturers 2011). Perhaps therefore, it is more important to focus on how pupils learn rather than just focusing on teaching styles, as no style will suite all learners. One of the most accepted models of learning styles is Flemings Visual Auditory Kinaesthetic (VAK) model which has been further developed by Grinder. The first types are the visual learners. Visual learners learn by seeing different types of information such as pictures, diagrams and models. They may also prefer to read a piece of text for themselves, rather than have someone read it to them. Visual learners often remember information by picturing it (Cheminais 2008). To help visual learners, teachers must adapt their teaching style to incorporate as much visual elements into their lessons. An example of this could be to making sure the structure of the lesson is indicated on the whiteboard so that pupils can see what the lesson will focus on. It is also important that the teacher writes down key information from the lesson so that the learner can memorise the information visually. Secondly there are auditory learners. These learners may prefer to listen to information such as being read a story, rather than read it themselves. They may also benefit more from group discussions as often, auditory learners remember information by remembering what they have heard (Cheminais 2008). To hep auditory learners, teachers can incorporate group discussion, audio activities such as listening to music and reading a book out loud so that auditory learners can remember information that they have heard. Thirdly there are kinaesthetic learners. These types of learners prefer to be engaged physically with the work by means of touching and doing. Kinaesthetic learners achieve best when lessons incorporate hands on activities that allows learners to be actively involved with the lesson (Grinder 1991). It is argued that the best teaching style is to use a multi sensory approach. This will incorporate all learners of different abilities as it helps learners retain knowledge and information in a way that best suites them. Studies from the National Institutes of Child Health and Human Development have suggested that this style of teaching greatly benefits children who have dyslexia. A dyslexic child may experience problems with reading and writing, because they have problems seeing and then processing words. However, if a multi sensory style of teaching is used, it benefits dyslexic pupils greatly as they are able to use other senses such as touch (kinaesthetic). This style of teaching has been proven to help dyslexic children in particular as it builds up kinaesthetic memory to complicate visual and auditory ones (Bradford 2008). A different model explaining how pupils learn is Piagets Theory/ Model of Cognitive Development. Piagets model is a Constructivist model, meaning that pupils continually build upon previous knowledge, this is also called schema (Carrell 1984). Whilst studying the way pupils learn, Piaget focused on Assimilation and Accommodation. According to Piaget, assimilation is the process whereby pupils receive new information and experiences from their learning environment. Accommodation is the follow on effect from assimilation as the pupil adapts their mental views because of the new information and knowledge they have acquired (Atherton 2010). From his studies, Piaget concluded that as pupils matured, so they were able to understand and absorb more knowledge. Piaget believed pupils were not able to carry out certain tasks until they were mature enough to be able to do so (Atherton 2010). From his findings, Piaget created a four stage Model of Cognitive Development. The first stage is the Se nsory Motor Stage and lasts roughly from birth to two years old. At this stage, the child begins to differentiate themselves from other objects in their environment as they begin to develop their senses. Also at this stage, the child is deemed ego-centric, as they are unable to consider others needs. They may also recognise that they need to do something, in order to make something else happen e.g. they need to push a toy car in order to make it move (Jardine 2006). The second stage is the Pre-operations Stage and lasts roughly from two to seven years old. During this stage the child begins to develop language and vocabulary. They then associate language with objects and words (Atherton 2010). The child will usually classify objects together because of one common factor such as different shapes being classed together because they are the same colour, despite their differences in size and shape. Piaget argues that children in this stage are still ego-centric, but are beginning to dec entre their view of the world and other people. Piaget also argues that children in this stage have a certain amount of animism as children believe that non living objects such as cars, share the same feelings as them (Jardine 2006). Stage three is the Concrete Operations Stage and lasts approximately from seven to eleven years old. During this stage of development, the child becomes more mature and animism and egocentric way of thinking begins to disappear in most people. Also during this stage, children begin to see objects in different ways (Jardine 2006). For example, before this stage, children may see a spilt pint of milk as being more than a pint of milk in a bottle. However, during the Concrete Operations Stage, children develop reversibility, or that things remain the same after they have changed. For example, children learn that the spilt pint of milk is actually the same as the milk in the bottle even though it appears different. The final stage is the Formal Operations S tage and lasts from eleven to sixteen years old. During this stage, the pupil develops to think like an adult. If the pupil is faced with a problem, they may search for all the possibilities to solve it. Pupils are also able to evaluate different ideas without having to relate them back to something that already exists in the real world (Bybee et al 1982). From a teaching perspective, it is important to take into Piagets Theory/ Model of Cognitive Development when planning or teaching children. As Piaget suggests, children develop different skills and qualities and different stages of their life. It is their fore unfair to set a task that is suitable for a child in the Concrete Operations Stage when they are still in the Pre-operations Stage. Taking account Piagets model, it is important for teachers to adapt their style in order to suit the pupils they are Gardner offers a different theory of learning. Over the last half century, suggestions have been made that people have different types of intelligences. One of the most well known is Gardners Multiple Intelligence Theory (Ginnis 2008). Gardner argued against past theories that people were born intelligent, and instead suggested that all people are intelligent, but in different ways. In 1983, Gardner developed seven different types of intelligence (Ginnis 2008). More recently, Gardner has suggested that there are eight different types; linguistic, logical (mathematical), spatial, musical, kinaesthetic, interpersonal, intrapersonal and naturalistic. In 1999 Gardner claimed I now conceptualise an intelligence as a biopsychological potential to process information that can be activated in a cultural setting to solve problems or create products that are of value in a culture (Ginnis 2008). Gardners Multiple Intelligence Theory benefits both teacher and pupils. Gardner claims that everyon e is intelligent, just in different ways. This can help build pupils self esteem and confidence as they may struggle in some subjects but thrive in others. His theory also allows a more prestigious status for certain tasks in the classroom, which in the past may not have been deemed as showing intelligence in a child. Gardners theory is also very beneficial to teachers and the style they use as it allows teachers to have higher expectations of every child (Ginnis 2008) and therefore push each child further. Gardners theory also helps teachers differentiate their lesson planning to include all pupils equally. In the past, pupils may have been grouped by ability only in certain subjects. However, using Gardners theory, the teacher is able to see which pupils progress better in which subjects, and can therefore plan and group pupils together according to their ability in a range of different subjects. This does however depend on the overall style of the teacher as they may deem mixed a bility groups more appropriate for certain tasks. Teachers may also use Gardners theory to identify which subjects or task pupils feel less comfortable carrying out, and then try to support them more when participating in these. Professor Anthony Gregorc again offers a different approach to learning styles. Gregorc suggests that people perceive (acquire) and order (organise/ store mentall) information in different ways. From this, Gregorc developed different scales for both Perceiving and Ordering. On the perception scale, Gregorc argues that there are Concrete learners at one end of the scale and Abstract learners at the other (Ginnis 2008). According to Gregorc, Concrete learners need the physical aspect of learning, they are kinaesthetic learners and need to be actively involved with a task in order for them to benefit from it. Gregorc then argues that at the other end of the perception scale there are Abstract learners. These types of people use experiences to help them memorise information. They also look for patterns in work and how things are similar or different (Jonassen et al 1993). It is important to highlight that the majority of people fall somewhere in between the two ends of the perception sca le. On the Ordering scale, Gregorc argues that there are Sequential people at one end, and Random people at the other. Sequential people are very logical, focused and are able to memorise facts easily. When carrying out a task they follow a step by step plan in order for them to complete the task effectively. Random people, Gregorc argues, are not so focused and find it hard to memorise facts. Random people may be able to answer a complex question, but not be able to say how they came to their answer (Jonassen et al 1993). Like the Perception scale, most people fall between the two ends of the scale. From his research, Gregorc argues that there are four types of learners; Concrete Sequential, Abstract Sequential, Concrete Random and Absract Random. With regard to teaching style, it is important for a teacher to realise what learning style/ styles pupils may be, in order to set tasks that will be most beneficial to them. Concrete Sequential learners need structured, practical activities. These types of learners need to be told exactly what to do and may require a checklist, such as a success criteria, in order to complete a task. They also require regular feedback to make sure they are correctly carrying out the task. Abstract Sequential learners prefer to do their own research, but the research must be structured for them, for example a worksheet where pupils have to fill in the gaps. These types of learners also like to evaluate work and like different ideas and theories. Concrete Random learners prefer to work with a certain amount of freedom without having to worry about deadl ines. These types of learners do not like working with others, unless they chose who they work with. They are curious learners and like challenging work such as researching ideas for themselves. Finally, Abstract Random learners are very creative, and like to work in groups. They learn best through discussion, either in small groups or with the entire class. They are very flexible learners, who dont mind making mistakes. They also learn best when humour is used when teaching information (Ginnis 2008). Teachers can use Gregorcs work to help them plan and adapt their style of teaching to suit all learners. Although it is not possible to teach in a style that will benefit all learners in every lesson, it is important to try and incorporate all learning styles over a series of lessons (Jonassen et al 1993). Teachers can also use Gregorcs work to approach teaching with a more personal style. For example, a Concrete Sequential learner may prefer a task broken down into small stages, so the teacher can use this knowledge of learning style to plan effectively for them. Also, an Abstract Sequential learner prefers to work in groups, so the teacher can make sure that a lesson involves group work, or discussion of some kind (Ginnis 2008). Although there are many different approaches and theories regarding teaching and learning styles, all suggest that there is a relationship between the two. It is impossible for a teacher to have a strict teaching style, as it will not benefit all pupils within their class. Instead, a teacher must identify what different learning styles pupils within their class may have, and then use this information to adapt their teaching style so that all pupils benefit from their teaching. My school experience placement took place in a Church of Wales school in a small town in central Powys. The school has eight full time teachers and eighteen teaching assistants, some specialising in supporting special needs children. The school is a dual stream co-educational primary school and between Infants and Juniors there were one hundred and eighty pupils. In my class (year six) there were seventeen pupils aged either ten or eleven years old. The class had one teaching assistant who was a full time assistant to a pupil with Autism. The school is organised into eight classes, three in the foundation phase and three in Key Stage Two, with years four and five combined. These classes are taught through the medium of English. The other two classes are taught through the medium of Welsh and range from reception to year six. Pupils are able to attend the Welsh medium classes, irrespective of home language. Even though the Welsh medium classes are separate from the rest of the school, the whole school comes together for assemblies, break and lunch times and after school clubs. In 2008, the school received a positive ESTYN inspective report. In Autumn 2010, the school was re-awarded the Basic Skills Quality for Maths and Language. The school is also a Green Flag Eco-School and a Healthy School for its good work in Education for Sustainable Development (eco-schoolswales.org). . The school followed the National Curriculum of Wales. Core subjects the non-core subjects of History, Geography, Art, Design Technology, Music, Physical Education and Religious Education are taught. As the school is a Church of Wales school, Religious Education is taught in accordance with the Church of Wales syllabus, which look at all religions and compares them to a childs own beliefs. Collective Christian worship takes place on a daily bases. Whilst on school experience I witnessed many different styles of teaching in the non-core subjects. The teaching style were different not only in each subject, but depending on what task was being carried out, and what the teacher felt was most suitable for the pupils in the class. In art, the whole class made wire men, which were later covered with mod-rock and painted. To explain the task to the children, the teacher firstly demonstrated what they had to do. This helped visual learners, as they were able to see exactly what they had to do in order to complete the task successfully. When the pupils actually carried out the task themselves, it was very hands on, and the children were actively involved. This type of learning supports Grinders kinaesthetic learner, were using senses such as touch and sight while carrying out the task. Throughout the lesson the teacher continuously gave feedback to pupils. By giving constant feedback the teacher was supporting Gregorcs Concrete Sequential learners. In art, it is easier than most subjects to use a multi sensory teaching style, as the subject itself presents very practical work, suited to the kinaesthetic learner. History also presents a teacher with the ability to use different teaching styles. On school experience, the class covered the Second World War in History. The teacher and I used different objects from the war such as a helmet and air raid siren, to help pupils learning. This style of teaching helped both visual and kinaesthetic learners as they could see and touch the different objects to aid their knowledge and understanding of the War (Grinder 1991). Also while studying this area of history, there were group and class discussions. This style of teaching would aid Gregorcs Abstract Random learners (Ginnis 2008) and also auditory learners as pupils would learn by discussing and listen to information about the War. There are many different methods and style of teaching music in Key Stage Two. Music is a subject that allows pupils to express themselves more than they may normally do in other subjects. Also, Gardner suggests music as one of his eight intelligences (Ginnis 2008). It is important for a teacher to realise a pupils capability in music in order to teach them effectively and help them advance. Music is a very multi sensory subject as it benefits visual, auditory and kinaesthetic learners through reading music or lyrics, listening to different types of music and physically playing different instruments. While on school placement, the class composed a song in Welsh, to the tune of What shall we do with a drunken sailor. Instead of just letting the pupils write any lyrics they wanted, the teacher showed them a clear structure that they had to follow. The pupils then worked in groups to help compose lyrics to the song and then performing it. This teaching style benefitted a range of differ ent learning styles. Firstly, Concrete Sequential learners benefited as they were provided with a clear structure of what they had to do to compose the song. Secondly, Abstract Random learners benefited from the group work and the creativity to compose song lyrics. During this lesson, the teacher had purposefully adapted their teaching style so that different learning styles would benefit from the lesson. Design and Technology (DT) again offers a teacher the opportunity to adapt their teaching style in order to benefit different learning styles. On school experience the DT topic focused on healthy eating, and designing and making healthy pizzas. The class began the topic by discussing in groups and whole class discussions, different ideas about healthy eating and different types of pizza. The discussion benefited Abstract Random learners and also auditory learners (Jonassen et al 1993, Grinder 1991). Before pupils made pizza themselves, the teacher demonstrated how to make one, showing each step clearly. This would benefit visual and auditory learners and also Concrete Sequential learners (Ginnis 2008), as they could see clearly what they would have to do in order to make a pizza. Also as part of this topic, pupils had to create a recipe for making a pizza. Higher ability pupils in the class wrote the recipe without aid from examples. However, some lower ability pupils in the class we re provided worksheet where they had to fill in the gaps (see appendix 1). This worksheet would not only benefit lower ability pupils, but also Abstract Sequential learners as they could fill in the gaps (Ginnis 2008). Physical Education (PE) in general is very much suited for kinaesthetic learners as it is a very actively involved subject. However, depending on which teaching style the teacher uses, depends on how much other types of learners benefit from PE. On school experience, the pupils focused on dance during their PE lessons. Pupils were asked to work in pairs and groups to create different dance routines. This benefitted visual, auditory and kinaesthetic learners as they were able to see different dance routines, listen to them be explained, and then physically carry them out. Also, by physically doing the dance, the pupils were able to learn the routine very quickly. The partner and group discussion also benefited Abstract Random Learners (Ginnis 2008). In Geography on school experience, pupils looked at a comparison between there home town and a small village in Uganda. To introduce the topic, the teacher showed the pupils a video of the village in Uganda. This benefited visual and auditory learners as they were able to see the village and hear different things about it from the people who lived there. The teacher also paused the video occasionally to ask questions and recap what the pupils had learnt so far. This was particularly effective as it made pupils concentrate on the video in case they were asked a question about it. The discussion following the video also benefited Abstract Random learners (Ginnis 2008). The pupils were then given a treasure map of the village in Uganda. The aim of the activity was for the pupils to discover where they could by milk, and to plot different locations on the map. The map consisted of different questions. The answer of the question gave a clue either to where the next location was on the map , or what the next question was. This activity suited a range of different learning styles. Pupils could see the different locations on the map, discuss them with there partner or group (Abstract Random Learners), and be actively involved in answering questions. The step y step instructions of how to complete the task also benefited Concrete Sequential learners. This task was particularly enjoyable for the pupils and they learnt a lot of information about the village in Uganda from it. This shows that the teaching style used to provide information about this area was very successful. In Religious Education, the class covered the nativity story. The teacher began the topic with a class discussion to produce a timeline of the order of events of the nativity story. This again benefited Abstract Random learners. After the class had completed the timeline, pupils given page book, chapter and verse references and were asked to locate the nativity story in different parts of the Bible. This benefited visual and kinaesthetic learners. Also, the research methods used in this lesson also benefited Abstract Sequential learners (Ginnis 2008). Once the pupils were more aware of the nativity story, the class looked at it as a drama activity. This activity greatly benefited kinaesthetic learners, as they were physically involved with the nativity story and therefore were able to learn the story far easier than simply reading, or being told about it. It is important for teachers to adopt a range of different teaching styles when teaching different subjects. Teachers must find the most suitable style for the lesson content, but more importantly, a style which will suit all learners and allow them to benefit from the teaching. To be able to teach effectively, teachers must use approaches and theories such as Gardners Multiple Intelligence Theory, Piagets Theory/ Model of Cognitive Development, Grinders VAK model and Gregorcs approach to learning styles, in order to discover what style of teaching would be most suitable and beneficial to their pupils. It is not possible for teachers to consider all of the different learning styles when planning each lesson. It is important however that a range of learning styles are covered over a series of lessons, so that all learners benefit from the teaching. Referenes Mishra, R. C., 2007. Teaching Styles. APH Publish Corporation: Bybee, R.W., Sund, R.B., 1982. Piaget for Educators. 2nd ed. Columbus: Merrill Publishing Company Jonassen, D.H., Grabowski, B.L.H., 1993. Handbook of Individual Differences, Learning and Instruction. New Jersey: Lawrence Erlbaum Associates Atherton, J.S., 2010. Learning and Teaching; Piagets Development Theory. [online] UK. Available at: http://www.learningandteaching.info/learning/piaget.htm [Accessed 3 February 2011] Ginnis, P., Ginnis S., 2008. Learning Style Revisited. [online] Derby: Derby City, A local Authority Initiative. Available at: www.derby.gov.uk/NR/rdonlyres//LearningStylesRevisited.pdf [Accessed 2 February 2011] Bradford, J., 2008. Using Multisensory Teaching Methods. [online] UK: World of Dyslexia Ltd. Available at: http://www.dyslexia-parent.com/mag30.html [Accessed 2 February 2011] Jardine, D.W., 2006. Piaget and Education. New York: Peter Lang Publishing Marzano, R.J., 1992. A Different Kind of Classroom: Teaching with Dimensions of Learning. USA: Association for Supervision and Curriculum Development Carrell, P.L., 1984. Schema Theory and ESL Reading: Classroom Implications and Applications. The Modern Language Journal. 68 (4), pp.332-343 Watkins, C., 2003. Learning a sense-makers guide. [online] London: Associations of Teachers and Lecturers. Available at: http://www.new2teaching.org.uk/tzone/images/Learning_tcm7-26270.pdf [Accessed 6 February 2011] Cheminais, R., 2008. Every Child Matters: A Practical Guide for Teaching Assistants. New York: Routledge Grinder, M., 1991. Righting the Educational Conveyor Belt. USA: Metamorphous Press