Sunday, January 26, 2020

Tesco Business Analysis

Tesco Business Analysis Introduction: Tesco Plc is a British based company, and is the largest food retailer in the UK. It is one of the largest British sellers and holds third rank in retail industry after USA based company Wal-Mart and France based company Carrefour. It sells around 4000 food products (Euromonitor, 2010). Tesco started with the business in grocery retailing, but now it also sell stationary, health and beauty, utensils, clothing, home entertainment, electrical goods, kitchen utensils and seasonal goods like barbeques and garden furniture in the summer. Annual profits of Tesco in year 2005 was announced as  £2 billion and in 2006 it announced that it was going to open foreign stores very soon. Tesco operates in 13 countries with 3275 stores of which 2115 operates in UK; its largest geographical market (Euromonitor, 2010). It operates through different store formats which include Extra, Express, metro, hypermarket and superstore. Tesco has its own products ranging from value, normal and finest for diff erent income group of consumers. Tesco was founded by jack Cohen 1919. It gets its name from the combination of the founder of Tesco, Sir Jack Cohen and a partner in a firm of tea suppliers who Cohen worked with, T.E. Stockwell (Marketing (00253650)). One of the biggest investment of Tesco was in the 1980s, when Tesco invested  £145m for a superstore development program and invested  £500m in building 30 new stores (BSC). The company floated on the stock exchange in December 1947 with an initial share price of 25p (LSE). Beyond the food, Tesco also sells non-food products including electrical goods, home entertainment, stationary, clothing, beauty and health, kitchen stuff, soft furnishing and season products as barbecues and garden furniture in the summer. The company has become as one of the UK’s biggest independent petrol retailer (Datamonitor, 2010). Moreover, the group provides financial services (Tesco Personal Finance) which was set in joint-venture with Royal Bank of Scotland and became one of the successful projects of the group. Tesco’s Core Purpose, as stated on their website is â€Å"to create value for customers and to earn their lifetime loyalty†. Competition in Retail Market: The market in which Tesco operates is a highly competitive field, where Tesco holds a disproportionate amount of power. Tesco has three major competitors – Sainsbury, Asda and Morrison. These giants of retail have many chains and a collective mass that can influence the food market as a whole. The figures below shows that Tesco holds over a third of the UK market share, and even double the amount of Asda’s market share which is the second largest supermarket chain. Following is a breakdown of the market share data published by TNS for the 12 weeks to June 15, 2008 (Reuters News, 2008): However, the recent financial crisis put Tesco under the pressure when its customers by seeking reduce its expenses switched to cheaper alternative supermarkets as Lidl, Asda and Aldi. According to the latest TNS data Tesco, Sainsburys and Waitrose are losing share of the UK grocery market. Tesco’s sales increased by 5.5%, Sainsburys sales went up by 5.6% , sales of Waitrose just climbed by 1.6% while such hard discount retailers as Aldi saw its sales jump 22.1% over the 12-week period and Lidl posted sales growth of 9.8% (Just Food, 2008). . To maintain its market share, the company has tackled the problem by releasing 400 low -cost new ranges of food and products on their shelves. Today Tesco has 273028 employees and it is the largest British retailer with profit exceeding  £2bn, including global sales and domestic market share. In 2008, Tesco became the 4th largest retailer in the world. STEEPLE+E Analysis: There are rules and regulations which are set by the government so that there should be no monopolies and healthy competition in the market. Consumer law emphasis on protecting the consumer rights and make sure that the entrepreneurs have the chance to compete in the market. According to the EU law there is assumption that the companies with large market share are dominant, the problem with this is there may be compromise on the quality of the product and costumer may end up paying higher prices for the products. As Tesco has a large market share, it has not been assessed till now but Tesco should bear this in mind. Planning consent is highly regulated in UK therefore Tesco should take care of this regulation as expansion is one of the strategies which Tesco follows. Therefore, before setting up a new store Tesco should check all the planning permissions and look if there are any resistances on law grounds or local people’s opposition. In the recent downturn of economy many r etailers were affected badly but Tesco was fortunate as it was not affected that much like others because it makes product for all, it offers a wide range of products from value to finest so it helped people to switch to value products in recession. Increase in tax or stock market fluctuation or change in currency can also affect Tesco. In the sociological aspect Tesco has focused on launching the products like meal for one and microwavable products to make life easy for the people migrate from the other parts of the world and are young professional. Tesco has made use of the technology fully by launching the site tesco.com which makes the life of people easy by order the products from their home and it also gives Tesco a competitive advantage. Tesco has supported the carbon reduction process and have raised 100 million pounds for sustainable technology fund; Tesco also encourages its customers to help in reducing the carbon emission by using the same plastic bag many times, another challenge for Tesco may the reducing the use of fossil fuel which is used in its transportation. SWOT Analysis: It has strong brand image and market leadership. Tesco is the largest retail group in the UK, which has about 30% of the UK grocery market as of June 2008, at the same time; it has successful business which operates in 14 worldwide markets beyond the UK. The company built up a good reputation enables the group to launch new products and services, and makes easier entering in new markets. One of the best examples was entering into financial services market with Tesco Personal Finance project (Datamonitor, 2010). The group has a stronger market presence in South Korea as compared its main rivals as Wal-Mart and Carrefour. These two Tesco’s competitors sold all of its stores and divest its operation in 2006 in South Korean, due to inability to meet consumer’s demand (Datamonitor, 2010). This success encourages the company on making investments in order to sustain market leadership and generate more profit. As the result, company is spending 958million pounds on expanding and acquisition new stores in South Korea (FT, 2008a). ‘Tesco.com is the largest online grocery shopping service in the world; it is the fourth biggest online retailer in the UK, behind Amazon, Dell and Argos.’ (Datamonitor, 2010). In 2008 Tesco.com sales continue to growth constantly. Sales from Tesco.com grew by 20% in the first half of 2008, reaching 902million pounds (Tesco, 2010). Taking into consideration the online sales are forecasted to increase from 10.9 billion pounds in 2006 to 28 billion pounds in 2011 (Datamonitor, 2010), Tesco can get considerable benefits from strong foothold in online services. Notwithstanding on company’s big plans to extent or open new stores in the UK, it becomes difficult to realize as not all expand projects satisfy local community’s requirements and finally have been frozen in waiting for government’s decision. There are some negative event influences, patent infringement claims, for example, in 2007, â€Å"Franks International filed suit against the company in US District Court for the Eastern District of Texas, Marsheall Division alleging that Tesco’s CDS infringes two patents held by Franks† (Datamonitor, 2010). Tesco do not have the small convenience store to service customer who the small areas, while the Sainsbury has the small store in the local small town , it is convenience for customer, they do not want by a lot of things, maybe just some daily consumable. There are lots of opportunities in other international markets for Tesco; the Euro zone retailing sales has shown a growth of 33% as of August 2008 to compare as of August 2007, which comprised 4,732mllion pounds and 3,558million pounds respectively. While sales in Asia increased by 11% at the same period from 2, 862million pounds of as August 2007 to 3,151million pounds of August 2008, despite of a small loss in the first half as a result of establishing operations and supply hubs in China (Tesco, 2010). About 80% of group’s capital is being invested in international growth (FT, 2008b). For instance, investment in markets of rapidly growing economy such as India with planned investment around $114 m to set up the business, in China where Tesco has spent 180million pounds in 2007 to increase its stake in its local partner (FT, 2008b). This provides a good opportunity to cover consumer’s demand of these markets which can add value to the Group’s assets and signif icantly contribute to maintain its strong international performance. Notwithstanding on only 9 month of running business in the US, the Group has obtained sales result ($11 per square per foot per week) which is also encouraging. Successful experience of operation on international markets enables the company’s to embody its plans of further overseas expands. Tesco has opportunities in non-food and services markets also, total UK non-food sales increased to 4.1billion pounds and 1.7billion pounds from international market as of August 2008, which in total led to 7.3% sales grew (Tesco, 2010). However, Tesco has poor results in this market segment, while with skills in sourcing and supply chain management the company has opportunity to improve its position. Tesco Personal Finance made profit 71million pounds, where Tesco’s share was 35.5million pounds, up 34% compared to 2007 (Tesco, 2010). The Company completed the acquisition of 50% of TPF from the Royal Bank of Scotland by the end of 2008 (Tesco, 2010). Threat to Tesco is high competition as the result of financial crisis and consumer’s budget tightness such discount competitor as Alsi and Lidlrs are eaten away Tesco’s sales by offering high quality goods for the lowest price. The group faced risk of losing its customers who switched to the other retails in order to reduce its living costs and had to revise its strategy in order to remain its customers. McKenzie’s 7s Analysis: McKenzie 7 S’ includes shared values, Strategy, Structure, System, Staff, Style, Skill. Accordingly Tesco applied the 7 S’ of McKenzie as well to increase its market share and profits which are described as follows: Shared Value: Shared Value of the company states the objectives of the company and it’s believes. Tesco believes in increasing its sophisticated management techniques from simple manufacturing companies to the value of higher standards and marched northward on their value chain. Strategy: Strategy describes about the methods adopted by the company to achieve its goals. Tesco applied various strategies usually using Balanced Scoreboard (BSC) method. Structure: It depends on the companies infra structure like top to down management. Tesco CEO thinks that they don’t need of one leader, they a whole group of employees from top to down to work on strategies. System: System is based on how to finish a work like how important is the wok and how smartly it has to been done. Tesco used a steering wheel to achieve its pre determined strategies smartly simply used to help the employees in future. Staff: Staff states about the number of staff in the organization. All over the world Tesco recruited more than 400,000 employees. Style: It the style of the organization in which it works to achieve its objectives. Tesco used steering wheel to achieve its objectives. It has 90 degree arcs, in which four main areas are considered which are, financial, customers, operations and employee performance. Skill: It describes the capabilities of the organization or the employees to a particular task. Tesco provides full knowledge to its employees to work effectively and efficiently within the organization. It provides skills to the employees to work according to the standards of Tesco (Kaplan R. and Norton D., 2008). Micro Environment analysis and Marketing Strategy: Position of offering the best value for the most competitive prices contributed to be Tesco number one retail in the UK. Smart Supply Chain Management and Development strategy, constantly research, seeking in order to meet customers’ needs, introducing new innovation, product quality and price, offering huge product range, store facilities and services, working closely with suppliers, developing and motivating its staff, participating in the formulation of national food industry and environment protection makes possible to keep strong competitive position within market even through time. Terry Leahy, CEO of Tesco plc states â€Å"there are many opportunities for business like Tesco as long as you stay close to customer and adapt to the changing circumstance† (ICSC Research Review, 2008). The group provides online services through its subsidiary Tesco.com, broadband internet connection (Tesco Broadband) and telecommunications services (Tesco Mobile and Home Phone). â€Å"Tesco.com is the largest online grocery shopping service in the world; it is the fourth biggest online retailer in the UK, behind Amazon, Dell and Argos. Tesco.com serves 850,000 regular customers in the UK and gets more than 250,000 orders every week† (Datamonitor, 2010). Significant advantages of buying online, such as comparatively low price, large product range and the ability to shop around the clock — enable retailers to draw shoppers’ interest (Gladding, 2005). â€Å"Tesco, the United Kingdoms biggest grocer, has attracted considerable attention because of its ambitious overseas strategy and its successful on-line home delivery service† (Child, 2002). â€Å"Since establishing an MVNO with 02 in 2003, Tesco has built up 1.5m mobile subscribers and 250,000 of these v isits the mobile portal every month† (New Media Age, 2008). Hence, Tesco makes possible to carry into effect purchasing by using mobile phones and brings new life in m-commerce shopping (New Media Age, 2008). According to company’s recent press release information Tesco.com sales up 20.5%, profit up 21.4%, including Tesco Direct (Tesco, 2010). Datamonitor (2010) in its â€Å"Tesco, PLC SWOT Analysis† states that â€Å"With a strong foothold in online services, Tesco is well placed to benefit from growing online spending. A strong online presence enables the group to serve new customer segments, avoid investments in physical infrastructure and earn better margins†. The company has an impressive brand image, which is associated with high quality goods and services, huge range of assortments and at the time the best prices. Credible brand name enables the company to launch more new products and new market lines; to go through new markets much easier and quickly, and become successful in this field as well, as it was its entry into the Personal Finance market (Datamonitor, 2010). Through the diversification process, Tesco has increased the range of its operation by entering to new markets of distribution and service supply, such as petrol distribution, banking and insurance, real estate and communications. Such changes and strategy improvements have further reinforced company’s market power above its main competitors. Since the mid-90s, Tesco has been investing in overseas markets, by looking for new opportunities to expand and opening new ways of generating long term growth of shareholders value. Today the Group operates in 12 markets outside the UK, in Europe, Asia and North America. The half of the retail shops are represented beyond the UK (Tesco.com). As a part of international expansion, now Tesco is planning to open wholesale grocery store in India by investing up to $114 million over two years. â€Å"It complements our entries into China and the United States, giving us access to another important economy in the world† commented this decision the company’s chief executed (World Trade, 2008). At the same time, Tesco announced that it has set up a South China headquarters office in Guangzhou in order to maintain its’ presence in this country, where the company already has 47 stores and has been running the business over three years long (World Trade, 2008). As a part of supporting its global expansion programme, the company plans to centralise all its overseas business after signing a 100million pounds network and voice contract. Through this network upgrade, Nick Folkes, Tesco’s IT director, commented, that the company will be able to standardise key finance, human resources, data warehouse and sales applications across the whole worldwide operations. The Cable Wireless network will connect 1,800 Tesco sites in the UK, stores in more than 14 countries and 440,000 employees worldwide, hence, significantly contribute expenditure reduction from reducing call costs to savings on staff travel expenses. He remarked â€Å"Our aim is to have a common technology platform in tandem with common business processes so that we remain competitive as we continue our expansion abroad† (Kamath, J. 2008). Smart human resource management is also important key of Tesco’s business performance. The company has selected Red Prairie’s workforce management solution to manage its global store staff, which will enable Tesco to improve customer service by aligning customer traffic with employee schedule. â€Å"Ultimately, it will improve our business by increasing store productivity, and supporting revenue growth† said Dave Briggs, programme manager for Tesco (Apparel Magazine, 2008). Tesco has been proved a very good innovator as bachelor’s placement’s in Tesco yet further proved its innovation temperament which has seen in Tesco as they have the ability to mold according to the trend whatever are the market need as it become the first who protect the convenience outlets in UK, it’s one of the biggest innovation of all is the Clubcard Loyalty Program, Another great innovation done by Tesco was in supply chain management in which it partitioned the loaders according to the delivery like 1 chamber of frozen foods, another ambient products in only one truck, another innovation is the collection of data from customers on every purchase to use this information to offer the draw on product range, Voucher mailing to the customers according to the purchasing behavior of the consumer so that it can return to Tesco. Continuous analysis on the data gathered from the market it innovates its products like once Tesco got to know that nappies does not have market share so they researched on it and introduced the club offering baby advice on pregnancy and motherhood. With this around one fourth mother and baby market was captured by the company (Strategic Direction, 2008). Company has that much strength that it wanted to collaborate with the US grocery market where other European companies fear to stand. US market is known as typical market as it produces very luxury products at one end and cheaper products on the other end, but Tesco is the only one who can stand with this giant market as it is UK’s biggest market which ability to attract customers of all social groups. Normally, people in US live near a big supermarket but Tesco bet that it will provide small stores with all needful products which are preferred by the people of US. Tesco look forward to launch Tesco Fresh and Easy Stores in US. These stores will be much spacious to provide all the necessary products under one roof, not like US outlets which does not provide alcohol, pizza’s, snacks etc. Healthy eating is also one of the major fields where Tesco thought to capitalize its money. One of the biggest hurdles is to persuade the US people to behave likewise of the Tesco trend in UK where transportation facility and easy convenience helps people to buy more products especially in the case of perishable goods. Tesco has one more worry in front of it as its credit rating in respect of measuring quality of goods and services has been slumped where rivals were resurgent in this process (Strategic Direction, 2008). So Tesco is proved to be a good innovator which makes it in building strong reputation and brand name in the UK market providing all the necessary products under one roof. Tesco strategies makes it possible to compete it in the market like its brand strategy, price strategy and its thorough analysis of the market like Product life cycle analysis etc. making Tesco a competitive brand. According to the Product Life Cycle when a new product is launched or old product is launched in new market generally there is no competition expected at this stage and a high expenditure is needed in market research, launch cost and market test so the product may incu r financial losses in early stage. The same situation was there when Fresh Easy chain of Tesco incur a loss of $106.8 million. It is clear that there were very low sales of these products so the weakness of the sales raises questions about the expandability of this format, what Tesco is into these days. So Tesco should limit the expandability at such a large scale in new market. Balance Scorecard: In 1998 Tesco’s balanced scorecard was introduced and now it is known as Steering Wheel and it is the main driving tool for the business. It has helped Tesco to achieve a lot and it is followed from the board room to the shop floor. The steering wheel is annually reviewed and it ensures that Tesco is achieving its goal and also it ensures that Tesco meet the demands of organizational strategy. Although customers are not much aware of the balanced scorecard but the staff follows it strictly on the data which is collected weekly. Store level scorecard is given to the manager of the stores in which contains the quarterly corporate scorecard. However a strong link is there between the corporate level scorecard and the corporate level scorecard because of this whole data is collected by various systems and mechanism. Top management monitor the performance and look for the problem areas, after identifying the problems local management are asked to resolve and seek the improvement. Referencing: Apparel Magazine (2008) IN BRIEF, Vol. 50 Issue 2, p16-20, 4p, (On-line), Retrieved on March 2 2010 from EBSCOhost database http://web.ebscohost.com Child, P. N., (2002), Taking Tesco global, McKinsey Quarterly; 2002 Issue 3, p134-144, Retrieved on 26 February 2010 from EBSCOhost database http://web.ebscohost.com Datamonitor (2010) ‘Online Retail in the United Kingdom’ Datamonitor (2010) â€Å"Tesco, PLC SWOT Analysis† Euromonitor (2010) Gladding, N., (2005), Analyst comment, Marketing; 5/25/2005, p39, (On-line). Retrieved on February 26 2010 from EBSCOhost database http://web.ebscohost.com Just-Food (2008), ‘Tesco, Sainsbury’s losing share TNS’, Retrieved on March 4 2010 from http://www.just-food.com/article.aspx?id=104077 Kaplan R. and Norton D. (2008), Tescos Approach to Strategy Communication, retrieved on March 3, 2010 from: http://blogs.hbr.org/hbr/kaplan-norton/2008/09/tescos-approach-to-strategy-co.html Marketing (00253650), (2002). Tesco, Business Source Complete, EBSCOhost (accessed March 1, 2010). Reuters News, (2008), ‘Tesco, Sainsbury market shares down slightly – TNS’, (Online) Retrieved on 2 March 2010. Accessed at: http://in.reuters.com/article/rbssConsumerGoodsAndRetailNews/idINL2456038620080624 Tescos American dream: Doing it differently (2008) Strategic Direction, 24(2), 11-15. Retrieved on March 5, 2010 from: Business Source Complete database. Tesco Personal Finance, retrieved on 28 February 2010 from: http://www.tescoplc.com/plc/about_us/strategy/services/ Tesco (2010), Tesco plc web-site retrieved on the 1 March 2010 from: http://www.tescoplc.com/plc/about_us/strategy/international/ The Financial Times (2008a), ‘Tesco in Korean expansion’ The Financial Times (2008b), ‘Tesco in new drive on China World Trade (2008), ‘Britains Largest Retailer to Open Shop in India’,Oct, Vol. 21 Issue 10, p14-14, (On-line). Retrieved on February 28 2010 from EBSCOhost database http://web.ebscohost.com Woodley, P.M. (2007), ‘CULTURE MANAGEMENT THROUGH THE BALANCED SCORECARD: A CASE STUDY Other Essays on Tesco Other essays available on the Tesco organisations are: Tesco Changing Business Environment Tesco is one of the leading supermarkets Tesco Strategy analysis Tesco SWOT analysis Tesco Fresh Veg Supply Chain Management

Saturday, January 18, 2020

James V. Meow Media and the Role of Responsibility

James v. Meow Media and the Role of Responsibility In James v. Meow Media Inc. , Michael Carneal, an avid video-gamer, is responsible for the murder of his high school peers. Research of Carneal’s daily habits showed that the content of his video games was a potential cause of his disastrous behavior. When dealing with a minor, factors of life while approaching the level of maturity must be taken into consideration. This case shows the ease in which fingers are pointed in efforts to protect a child in need of help. Negligence was the common theme for why the affected families felt Meow Media owed a duty of care.In the case of a 14 year-old minor, the presence and the proactive nature of a parent is vital. Because Carneal’s parents failed to take the action needed to prevent such behavior, is it truly fair to say that the negligence falls on the company? This reaction will discuss the subjectivity of such cases in which responsibility is put into the hands of the undeser ving. A certain level of responsibility is expected from parents during a child’s stage of adolescence. As a child matures, various characteristics evolve that affect his or her view on life.These characteristics may be attributed to the child’s genetic traits, daily environment, or mental/emotional state. It is a parent’s duty to identify unstable features early on in the child’s life in order to protect others from any harm that could be caused. In this case, Carneal’s mental and emotional instability traced back to his kindergarten years. His feeling of alienation began as early as those years. As he recalls wanting to bring a gun to school for show-and-tell, Carneal stated, â€Å"Of course, I didn't have access to a gun, so it was not realistic (â€Å"School shooter Michael,† 2010). Such depraved thoughts and hermit behavior can be detected in its premature stages and treated to minimize the risk of violence. Following the shooting, Car neal underwent a series of mental examinations. Psychiatrists and psychologists discovered that he indeed had a schizotypal personality disorder and was in a severe state of depression. Additionally, it was revealed that a history of mental illness was common on his father’s side of the family (Moore, Petrie , Braga & McLaughlin, 2003). The symptoms of Carneal’s illnesses were apparent in his daily interactions.By being aware of familial disorders and observing his socially dysfunctional behavior, proper precautions could have been taken sooner. Parents observe the behaviors of their children each day and, therefore, owe a duty of care. Meow Media Inc. made and sold their video games with no intention of them falling into the hands of a troubled child. The likelihood of a mentally/emotionally stable individual taking action to endanger innocent lives in order to mimic a game is low. Learning and understanding right from wrong is instilled during an individual’s early youth.Depending on varying circumstances, the environment that a child is placed in may have an adverse effect on the child’s development. Genetic defects are major circumstances that, if not handled with care and caution, could alter a child’s reaction to his or her environment. In 1978, A Dutch woman took action to stop the vicious cycle that haunted her family. Her family consisted of multiple aggressive men that carried a long history of rape dating back to 1870. When she saw that her son acquired some of these familial traits, she immediately took action (Richardson, 1993).Geneticists ran a series of tests and found that the personality disorder that cursed these men was a serious and rare genetic debility. Dr. Han Brunner and his colleagues at the Nijmegen hospital said that â€Å"some of the men in the woman’s family suffer from a genetic defect on the X chromosome- -a defect that cripples an enzyme that may help regulate aggressive behavior (1993) . † By learning that this disease had been passed down from mother to son, the woman was able to provide her son with the proper support needed to help combat this vicious cycle.Thousands of video games, ranging from Rated M (mature) to Rated E (everyone), can be found on display for anyone to see at local video stores. Rated M games, usually filled with violence and vulgarity, are generally advertised with guns and women wearing the bare minimum of clothing. Stores have a social responsibility in protecting young children from these games and have taken proper action. Wal-Mart has been an advocate in censoring Rated M games by placing black sleeves over these covers. â€Å"It is the responsibility of Wal-Mart to protect our children from potentially damaging content, such as the covers of some video games,† said company spokesperson (Jonathon, 2008). It is also a requirement for minors to have a 17 year-old and older I. D. or a guardian present to purchase these games. When parents purchase these video games for their underage children and fail to supervise or acknowledge behavioral and growth patterns, they increase the likelihood of future violence. This scenario parallels with that of the Bad Frog Brewery Case. In that case, Bad Frog Brewery was forced to sell their beer in restricted areas of supermarkets and bars due to their vulgar label—a label displaying a frog sticking up his middle finger.Having these labels sold in restricted areas lowers the prospect of children being exposed. This now places the onus of responsibility on the parents. If a negligent parent decides to take a minor child near a bar, he or she runs the risk of that child seeing the beer label and mimicking the vulgar gesture. If that exposed child goes to school the next day and shows this gesture to the other students, they will be affected in some way. Families of the affected children will be infuriated when they find that another student stuck up his/her middl e finger in front of their child.Though the given situation may seem highly exaggerated, it is given to show the effects of negligent behavior. Like the parents of Carneal, this negligent parent breached a duty of care. Alternatively, the line of responsibility to protect minors from environmental influence is blurred when discussing arcade rooms. Arcades are built specifically for kids and are viewed as safe havens of innocent fun. Yet, while taking a deep look into the content of the games, it is apparent that games containing violence are amongst the most popular played in these facilities.The games usually entail being rewarded for aiming a gun and killing as many people as possible or fighting someone until they bleed to death. There is absolutely no policing of these arcade games, which would more than likely be considered M rated material in video stores. Parents are blind-sided by the harm they are putting their minor children in. Here, it is difficult to rest the blame on t he parents as an act of negligence. Every party has a degree of responsibility to consider when handling situations. Rather than placing the immediate blame on what would seem like he obvious, it is best to first analyze and discover the root cause of the issue. In the case of Michael Carneal, although it was initially presented that Meow Media was to blame for Carneal’s wrongful acts, it was later discovered that the issue stemmed much deeper than Carneal’s love for video games. In the event that proper protocol was initially taken by the responsible party, Carneal could have been given the proper treatment needed to prevent unnecessary deaths. References Jonathon. (2008, February 11). Wal-Mart covering up â€Å"M† rated games [Web log comment]. Retrieved from http://www. gamefront. om/wal-mart-covering-up-m-rated-games/ Moore, M. , Petrie , C. , Braga, A. , & McLaughlin, B. (2003). Deadly Lessons: Understanding Lethal School Violence. (p. 150). Washington, D. C. : The National Academies Press. Retrieved from http://www. nap. edu/openbook. php? record_id=10370=150 Richardson, S. (1993, October 01). A Violence in the Blood. Discover Magazine, (October 1993), Retrieved from http://discovermagazine. com/1993/oct/aviolenceinthebl293 School Shooter Michael Carneal Recalls Delusions. (2010, October 06). WDRB. Retrieved from http://www. wdrb. com/Global/story. asp? S=13279449

Friday, January 10, 2020

Dissertation Editing at a Glance

Dissertation Editing at a Glance The Basic Facts of Dissertation Editing The use of the editors is not just for plain grammar and for spelling check. He needs to see to it that there is continuity between paragraphs. Ensure you note the above mentioned checklist when you search for editing and proofreading services. Therefore, make certain you take a look at every word and phrase in the dissertation to make sure they send the intended messages. The Tried and True Method for Dissertation Editing in Step by Step Detail Your whole dissertation needs can be dealt with by our expert writers. With the aid of fast way of communication, editors from throughout the world can continue to keep a tag on the evolution of the customer's dissertation, help in evading pitfalls, and proving the correct and timely guidance. Whether you are looking for dissertation writing help or seeking online dissertation assistance, you can find all of them at MyAssignmnenthelp.com. If you're an individu al who needs help in putting together a dissertation as rapidly as possible, you may use our outstanding writing team that will help you advance your career. Up in Arms About Dissertation Editing? Dissertation editing help UK ensures students that we'll be present to resolve each of their issues. If you don't understand how to set the order, they can direct you through the approach. Try to remember, no matter who has edited your dissertation, you're ultimately accountable for the content and high quality of your work. The majority of the students find it tough to interpret the results correctly. The Secret to Dissertation Editing Whether you're searching for dissertation service reviews or you require legit help with other kinds of services, we are the site to go. No wonder you're looking into our dissertation assistance support! You are able to review your dissertation in the mid means of writing, we'll accommodate your requirements, and you'll receive a complete solution based on your needs. Being among the ideal dissertation writing services known on the industry is a huge thing. Your very first paragraphs will need to introduce your report and will need to get that grabbing factor to continue to keep readers interested. Whichever kind of dissertation you're asked or opted to write, utilizing an APA title page is must thing to do nearly all of the moment. Possessing the ideal references is the fashion into an effective dissertation. To earn a dissertation, foremost and first aim is to develop an exceptional idea about a certain topic. If you would like a customized dissertation, written for you, then there's no greater place than Supreme dissertation. If it comes to term papers, we possess the best skills to compose your essay. All you will need is to specify what should be in the paper. If you own a research paper that has to be written, we are here to assist you. Whatever They Told You About Dissertation Editing Is Dead Wrong...And Here 's Why The type of essay you're looking for will be offered to you within the deadline offered to you. Even if you believe you have accomplished the undertaking of writing your dissertation, it's required to proofread and edit it so that there's no prospect of mistake. Be aware the above mentioned things in mind so you find yourself in producing a suitable dissertation that's destined for success. If for any reason our editing is discovered to be lacking and, as a consequence, your work isn't approved, we'll address and correct all the issues for no extra charge. The Bad Side of Dissertation Editing When you're near the conclusion of your important MA or PhD undertaking, it's time to get started considering thesis editing services. If paying for a dissertation editor isn't in your finances, see whether you can discover another student with whom you may trade editing. If you're looking for affordable dissertation proofreading services, there are dozens and dozens of sites on the internet that it is possible to check out. Our dissertation writing service can make sure that you have the mark you want to move on a university or to be the most recent hire in the career you desire. So should you need to employ college essay writer online, we're just the people that you will need to contact. With our custom made essay offer, you can be certain to find any essay help you're looking for. Now you can get genuine college essay online, one that is going to fit your financial plan and get your work done too. There are several essay writing services that think they're the very best, and therefore don't be cheated and check the authentic collection of the very best. The Awful Secret of Dissertation Editing Essays editing offers are offered by the business both separately and with a complete task preparation. It is a vital aspect of the process of writing for publication. It is wise to employ somebody to do the previous editing. Dissertation editing involves various important tasks. Dissertation editors look after all zones you might have disregarded or will need to improve. Some dissertation editors not only edits, but in addition provides hands-on strategies and tools to receive your thesis done. Editing is critical to confirm the stream of ideas, thesis methodology, relevance of content, thesis format and the rest of the issues that have strong effect on the grade of your work. Research paper editing is a quick provider, which will surely become your favorite one. Dissertation Editing - What Is It? You only have to look at our dissertation writing reviews to observe the fact of that statement. Although book reports are lesser-known, you could be familiarized with book reviews that are a similar type of writing. A book report is quite much like an essay in the manner it follows the exact general format. Write objectively You want to begin writing your book report with an appropriate objective in mind. With our quality on full display, you may rest assured that your chosen editor is prepared to supply the best service possible. You will be satisfied only once you decide on a high-quality editing agency. The interview is typically done in a room with the required communication facilities, and the applicant is alone. What Does Dissertation Editing Mean? Dissertation editing has become a favorite method adopted among doctoral students who desire to generate a mark and achieve academic distinction. It fundamentally improves the nature of dissertation writing. As an understudy, it is the most significant scholastic undertaking you will ever perform. Our dissertation editing and proofreading services are designed to assist you prepare a high-quality dissertation which you can submit with confidence.

Thursday, January 2, 2020

Glanbias Internal and External Environment - 3190 Words

The Organisational Domain and The External Environment An organisation’s domain is its chosen environmental field of action. It is the territory that the organisation stakes out for itself with regard to products, services and markets served. This is also strongly affected by the organisation’s external environment. The external environment incorporates all the elements that exist outside the boundary of the organisation and have the potential to affect all or part of the organisation. Task Environment: The task environment includes external sectors with which the organisation interacts with directly and that have a direct impact on the organisation’s capability to accomplish its objectives. Some of these sectors include: Industry†¦show more content†¦Glanbia are mostly affected, however, by taxation, laws and regulations. Their corporate taxation planning and compliance is managed centrally in order to ensure that it is carried out correctly and efficiently. Group operations in processing, distribution, packaging and labelling of food are governed by extensive legislation, regulation, codes of practice and guidance. The Group conforms fully to international and local food safety, quality and environmental regulations and employs best practice across all of its production facilities to maintain the highest of standards. Sociocultural Sector: This sector includes age, values, beliefs, education, religion, work ethic, consumer and green movements. In relation to Glanbia, however, the most relevant aspect of this sector is the environment and green movements. â€Å"The Group is subject to strict and developing environmental laws and regulations which could result in an increase in the cost of achieving compliance that might impact the Groups operational or financial performance. However, the inclusion of environmental and sustainability objectives and risk management as part of the Groups overall business strategy, together with a commitment to continuous improvement ensures that Glanbia is ahead of evolving environmental standards. Energy efficiency programmes are also operated

Tuesday, December 24, 2019

Media Violence - 1535 Words

There has been a rapid growth in the amount of studies performed designed to at looking at the potentially harmful effects of the consumption of violent media and the impact it has on psychological factors. Two psychological factors that have been researched are empathy and aggression and how violent media influences these two emotions. Theories that have tried explaining the pathway from the viewing of violence in media and the impact on aggression have generally focused on the role of violent media being used by consumers as observational learning and promoting the development of aggressive tendencies. It is thought that the exposure to violence and violent acts contribute to the development of aggressive behaviour (Anderson, et al.,†¦show more content†¦One literature review that has already looked at this is Wiedeman et al (2015) which investigated factors that could potentially influence the impact that aggressive and violent media have on children. The purpose of their study was to discuss the relevant research that had been previously carried out on the topic and examine if various factors could potentially impact the risk of being influenced by violent media. A few of the factors looked at in their study and is relevant to this research report includes time that was spent watching media and the content of the media and how they influence violent behaviour. They found that exposure to aggressive or violent behaviour whether it was for a brief period or a prolonged time, can not only increase the level of aggressive behaviour shown, but also have an impact on the desensitization to violence and the suffering of other which relates back to empathy levels. Another is Bartholow et al (2005) that looked at the consequences of the exposure to violent media to Empathy, aggressive behaviour and the likelihood of having a hostile personality. The study primarily looked at the effects of violent video game consumption in children up to seventeen years of age as they reportedly spend up to seven hours a week playing them. The researchers conducted two studies to examine the link between violentShow MoreRelatedMedia Violence And The Media Essay864 Words   |  4 PagesExposure to the media violence may be especially problematic in late adolescence. Television and other media play a major role in adolescent socialization and identity development by providing perspectives, values, ideologies, and behavior models (Arnett G., Roberts D. et al.). The socializing role of television in particular may be ampliï ¬ ed by the large amount of time young people spend with this medium. Speciï ¬ cally, 18- to 24-year-olds spend more time watching television and movies than youngerRead MoreMedia Violence and Violence in Society1059 Words   |  4 Pagesprogramming contains some violence, there should be more and more violent crime after television is available† (Freedman). Many suggest the violence in media is causing violence in society but then how is it that violent crimes are actually decreasing in the United States. The violence that is occurring is actually due from the mentally ill, poor parenting, and the location of where one lives in society. Violence has actually decreased over the decades even though media has more violence than ever beforeRead MoreViolence in Mass Media594 Words   |  2 PagesViolence in Mass Media Violence is everywhere and in everything from what we see to what we hear. Today’s society has become acquainted with the violence in video games, tv shows, movies, and music since it is everywhere but many have become too attached to this violence and brought it to real life. Many assume that getting rid of this violence is essential to a more passive and peaceful society but there are more benefits to the portail of violence that society sees today. One of the key itemsRead MoreMedia, Violence, And Violence Essay1892 Words   |  8 Pageswould be the media. Media and violence are both very wide and broad concepts that have massive impacts in our society, and it is important to distinguish their relationship with each other. The types of media are things such as violent video games, films, newspapers, magazines and television. One particular type of media that is often very problematized is violent video games. Different studies have shown convincing and unconvincing correlational in regards to the media and violence, but to whomRead MoreMedia, Violence, And Violence Essay1949 Words   |  8 Pageswould be the media. Media and violence are both very wide and broad concepts that have massive impacts in our society, and it is important to distinguish their relationship with each other. The types of media are things such as violent video games, films, newspapers, magazines and television. One particular type of media that is ofte n very problematized is violent video games. Different studies have shown convincing and unconvincing correlational in regards to the media and violence, but to whomRead MoreThe Effects Of Media Violence On Behavioral Violence916 Words   |  4 PagesEffects of Media Violence on Behavioral Violence in Young Adults in America The influence of mass media has progressively increased in American society, but can the media have effects beyond mere entertainment and impartial information? American culture has become saturated with online news reports, social media, and media entertainment. Technology has become a major factor in America’s social environment. Much of the information gained from digital sources involves or portrays violence, and manyRead MoreMedia Violence And Its Effects1057 Words   |  5 Pages Media violence exposure has been investigated as a risk factor for aggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. Research investigating the effects of media violence in conjunction with other predictors of aggression such as; environmental factors and dysfunction within the family household,Read MoreThe Effects Of Violence On The Media1550 Words   |  7 PagesThe effect of violence in the media is a big controversy; some say it affects are society and others say that there is not any proof of this. There are many theories on how violence in media does, and how it does not, affect our society. Many people claim watching television or even playing video games will affect children’s or young adults’ minds. Researches claim that they found no evidence of change in aggr essiveness in children or young adults while playing video games. Researchers allowed childrenRead More Media Violence Essay1684 Words   |  7 Pageswhether it is right for their child to have access to this sort of violence: the kind found in most video games, television shows, and movies all over the world. But honestly, does it make a difference in the child’s development as a productive member of society, and if so, can a parent really do anything about it? These are the questions that researchers of the subject hope to answer conclusively In order to understand how media violence has an effect on children, different variables must first be examinedRead More Media Violence Essay967 Words   |  4 PagesMedia Violence Violence is used in many ways in promos as a hook to draw viewers into the program. That is because violence is an effective promotional device. But severe permanent damage could be done to the children’s minds by such pornographic and sadistic material, in which detail is powerfully realistic. The increasing demand of comics, the wide use of the Internet, and viewing television are the main forms of media, which have caused people’s minds to perform violence. First of all

Monday, December 16, 2019

Lack of Fruit or Vegetable Consumption Free Essays

Food and Nutrition Research Institute (FINER) in 2008, the average Filipino eat less vegetable. Consumption of fruits and vegetables remains low, particularly among children despite of the benefits that can be gained from eating such. Vegetables are significant sources of essential vitamins, particularly vitamin a and c, minerals, ample fiber and . We will write a custom essay sample on Lack of Fruit or Vegetable Consumption or any similar topic only for you Order Now These are needed by the body In order to achieve proper nutrients. Nutritional Inadequacies are a serious problem that most of the people have lack of food supply. Vegetables are very essential to our body especially o the children because it can make their Immune system strong by getting the desired nutrition. One of the problems that we are encountered Is that most of us are not fun of eating vegetables. Other says that they don’t Like the taste and the smell of It. Some vegetables possess the taste of being bitter and sour. We are developing product wherein we will eliminate the problem in not eating vegetables but they don’t like the taste of it and those children are fun of eating candies. Almost every day they take candies as part of the life of a child. We are concern about their health that’s why we propose a candy that is made of vegetable. Children are now enjoying eating candy and they can also eat without showing actual vegetables. Objectives There are many contributors to obesity, including excess consumption of â€Å"discretionary calories† (foods high in sugar and fat and low in essential nutrients), lack of fruit/vegetable consumption, and insufficient physical activity. This study contrasted physical activity, fruit/vegetable consumption, and discretionary calorie consumption from selected foods relative to the 2005 dietary guidelines Methodology The study will utilize the descriptive exploratory method of research. Its principal aim Is to describe the nature of situation as It exists at the time of the study and to explore the causes of the particular phenomena. This will adopt to determine how the vegetable may be used as candy through developing it Into product. The study will undergo the following phases: Phase I Inhalant Preparation II Preparation of Needed Materials Ill Formulation of the Product IV Testing Its Acceptability V Packaging/ Marketing Lack of Fruit or Vegetable Consumption By lampooning c, minerals, ample fiber and . These are needed by the body in order to achieve proper nutrients. Nutritional inadequacies are a serious problem that most of the to the children because it can make their immune system strong by getting the desired nutrition. One of the problems that we are encountered is that most of us are not fun of eating vegetables. Other says that they don’t like the taste and the smell of it. Some vegetables possess the taste of being bitter and sour. Is to describe the nature of situation as it exists at the time of the study and to the vegetable may be used as candy through developing it into product. The study will undergo the following phases: Phase I Initial Preparation IV Testing its Acceptability. How to cite Lack of Fruit or Vegetable Consumption, Papers

Sunday, December 8, 2019

Britannia A Proprietary Form Owned by Tom

Question: Describe about the Assumption, Budgets and Ratio Analysis of Britannia? Answer: Executive Summary Britannia is a proprietary form owned by Tom. He deals in cricket bats. He purchases them directly from the manufacturer and then stores it in his warehouse and then sells to the customers directly. Cricket is a sports activity. Playing cricket everyday keeps you fit. Children are a huge fan of cricket in our country as our country has won the ICC World Cup for 3 continuous seasons. Our country is ranked 1 all over the world in ODI and Test matches. So this is a business where there is no recession. Tom purchases the bats from the manufacturer and packs them in his branded packets and then sale it to the ultimate customers. Tom has just begun the business. Below we have done some analysis for the coming 5 years of the company. I have included the ratio analysis part also in it. I have done analysis of the following ratio and their outcome have been commented upon Gross Profit Ratio Net Profit Ratio Current Ratio Assets to Turnover Ratio Assumptions Sales Budget 1. Tom trades only in one item and that is cricket bat 2. Selling price increases from 200 in the 1st year to 239 in the 5th year 3. All sales occur evenly throughout the year 4. There is no opening stock 5. There is no loss of stock 6. There is no abnormal loss in the warehouse Details regarding cost of product 1. Bats will be purchased at 150. The purchase price will increase to 170 at the end of 5 year 2. Transportation from the warehouse to the retail store will incurred by Tom. This will keep increasing till the end of fifth year 3. Approximately we assume that 1 salesman will sell 250-300 bats in a year. So with this assumption we employ 25 salesman in the 1st year which keeps increasing in the coming year and becomes 45 in the end of the 5th year 4. The plastic bags in which the bats will be packed will be directly purchased by the supplier and the salesman will pack them and will sell to the retail customer 5. Machine will be purchased in the beginning of the year 6. This machine will be used for packing the bats 7. The life of the machine is 5 years 8. The machine does not have any salvage value 9. The machine is depreciated equally throughout the 5 years Stock 1. There is no opening stock 2. Tom does not return the old stock to the supplier 3. The stock is valued at average cost of all 5 years Sales to debtors 1. 80% sales is cash sales 2. The remaining 20% is credit sales 3. The sales occur evenly throughout the year 4. There is no fixed percentage regarding the amount receivable from debtors. It varies from year to year Cash Budget 1. The firm takes a loan of 1100000 from bank. This loan is long term. The rate of interest is 3.6%. 2. The company does not repay any principal amount throughout the 5years 3. Sales occur evenly throughout the year 4. All borrowing occurs at the beginning of the year, and all repayments occur at the end of the year. 5. The company does not have to make any payments until the end of the year. 6. No cash dividends are paid during the next five years Budgets 1. Sales Quantity Budget Quantity Purchase Year Opening Stock Purchase Sale Units Closing Stock 1 0 30000 25000 5000 2 5000 30000 28000 7000 3 7000 35000 37500 4500 4 4500 40000 41000 3500 5 3500 42000 43000 2500 Year Selling Price Purchase Price 1 200 150 2 210 155 3 220 159 4 235 162 5 239 170 Sale Value and Purchase Price Year Sales Purchase 1 5000000 4500000 2 5880000 4650000 3 8250000 5565000 4 9635000 6480000 5 10277000 7140000 2. Transportation cost Transportation Cost Budget Year Cost 1 300000 2 320000 3 350000 4 370000 5 450000 3. Labour Budget Salary Year No. Of labours Salary/lab/p.a. 1 25 3000 75000 2 30 3100 93000 3 35 3200 112000 4 40 3300 132000 5 45 3350 150750 4. Packing cost Budget Packing Material Year Cost per packet No. of Packets sold Packing Cost 1 15 25000 375000 2 15.5 28000 434000 3 16 37500 600000 4 17 41000 697000 5 17.5 43000 752500 5. Depreciation Budget Depreciation of machine Year Dep 1 100000 2 100000 3 100000 4 100000 5 100000 Profit and Loss Statement(Marginal Costing Method) Particulars Year 1 Year 2 Year 3 Year 4 Year 5 No. Of Units 25000.00 28000.00 37500.00 41000.00 43000.00 Selling Price 200.00 210.00 220.00 235.00 239.00 Sales Value 5000000.00 5880000.00 8250000.00 9635000.00 10277000.00 Less Purchase 4500000.00 4650000.00 5565000.00 6480000.00 7140000.00 Transportation 300000.00 320000.00 350000.00 370000.00 450000.00 Packing 375000.00 434000.00 600000.00 697000.00 752500.00 Contribution -175000.00 476000.00 1735000.00 2088000.00 1934500.00 Less Fixed Cost Depreciation 100000.00 100000.00 100000.00 100000.00 100000.00 Warehouse Rent 1200000.00 1200000.00 1300000.00 1300000.00 1400000.00 Salary 75000.00 93000.00 112000.00 132000.00 150750.00 Interest 40000.00 40000.00 40000.00 40000.00 40000.00 Profit -1590000.00 -957000.00 183000.00 516000.00 243750.00 Cash Flow Statement Year 1 2 3 4 5 Opening Balance of Cash 0 10000 39500 37500 406500 Receipt Total Sales 5000000 5880000 8250000 9635000 10277000 Cash Sales 4000000 4704000 6600000 7708000 8221600 Cash collected from debtors 800000 1000000 1500000 1800000 2500000 4800000 5714000 8139500 9545500 11128100 Payment Purchase 4500000 4650000 5565000 6480000 7140000 Paid To Creditors for Purchase 3900000 3487500 5600000 6500000 7000000 Transportation 300000 320000 350000 370000 450000 Packing cost 375000 434000 600000 697000 752500 Machine 100000 100000 100000 100000 Interest 40000 40000 40000 40000 40000 Rent of Warehouse 1200000 1200000 1300000 1300000 1400000 Salary 75000 93000 112000 132000 150750 5890000 5674500 8102000 9139000 9893250 Bank Loan 1100000 Closing Cash Balance 10000 39500 37500 406500 1234850 Debtors Year Opening Balance Sales Receipt Closing Balance 1 0 1000000 800000 200000 2 200000 1176000 1000000 376000 3 376000 1650000 1500000 526000 4 526000 1927000 1800000 653000 5 653000 2055400 2500000 208400 Creditors Year Opening Balance Purchase Paid Closing Balance 1 0 4500000 3900000 600000 2 600000 4650000 4987500 262500 3 262500 5565000 5600000 227500 4 227500 6480000 6500000 207500 5 207500 7140000 7000000 347500 Balance Sheet Liabilities Year 1 Year 2 Year 3 Year 4 Year 5 Capital 796000 -794000 67400 -147600 209200 Add/Less Profit/(Loss) -1590000 -957000 183000 516000 243750 Add: Capital Intro/Withdrawal 1818400 -398000 -159200 -159200 Net Worth -794000 67400 -147600 209200 293750 Creditors Purchase 600000 262500 227500 207500 347500 Machine 500000 400000 300000 200000 100000 Bank Loan 1100000 1100000 1100000 1100000 1100000 1406000 1829900 1479900 1716700 1841250 Assets Packing Machine 500000 400000 300000 200000 100000 Less Depreciation: 100000 100000 100000 100000 100000 400000 300000 200000 100000 0 Debtors 200000 376000 526000 653000 208400 Cash 10000 39500 37500 406500 1234850 Stock 796000 1114400 716400 557200 398000 1406000 1829900 1479900 1716700 1841250 Ratio Analysis Profitability ratio These ratios help us to measure the ability of a particular entity to generate income when these are compared to expenses all other costs that are incurred by the entity for a specific period of time. For all these ratios the success depends on increasing them as compared to previous years results or comparing the same with competitors results. In case if the result is positive than it means that the company is doing well. There are different types of profitability ratios such as Net Profit Ratio, Gross Profit Ratio, Return on Equity ratio Return on assets ratio, etc. One should consider certain aspects when the entity in which he is investing is having a business which is seasonal in nature. In such case the major part of the income is derived in very few months say 2-3 months. Let us calculate the Gross Profit ratio of Britannia Gross profit is a yard stick that can be used to measure the financial viability of a firm. It reveals the amount of excess receipts that remain after deducting the cost of goods sold. From this remaining part i.e. Gross Profit, the expense that are charged to profit loss account are paid. This is not a true estimate of companys financial viability. In the absence of gross profit an organization will not be able to pay operating, selling, administrative and other expenses. It cant even plan savings for future years by transferring them into reserves. This ratio should remain stable in all the years. An increase in this ratio is not easy to make. It requires drastic changes that can affect the cost of goods sold or pricing policies of the company. The formula for calculating the gross profit ratio is Gross profit/Net Sales * 100 Gross Profit Gross Profit % 500000 10 12,30,000 21 26,85,000 33 31,55,000 33 31,37,000 31 The gross profit has been continuously increasing. In the first and the second year the company has suffered loss. The firm is new to the business. It is obvious that it may earn loss. The heavy investment in the first year and low sales has bought very less revenue to the firm. But from the 3rd year Britannia has started earning profit and is growing as it has not remained new to the business. Net Profit Net Profit Net Profit % -1590000 -31.80 -957000 -16.28 183000 2.22 516000 5.36 243750 2.37 Net Profit Ratio It is basically a ratio that measures how much part or portion of every dollar a company actually retains in earnings. It is very useful while we compare two companies in similar industries. Higher percentage of this ratio indicates that company has a better control over its cost as when compared to its competitors. Shareholders have a close watch over this ratio. Changes in this ratio are endlessly scrutinized. This ratio shows the relationship between Net profit after tax Net Sales. Net profit is calculated by deducting all expenses except dividends to shareholders. (Bizfinance, 2014). Net Profit Ratio= Net Profit/Net Sales *100 Net Profit Net Profit % -1590000 -31.80 -957000 -16.28 183000 2.22 516000 5.36 243750 2.37 We can see from our analysis that in the 1st two years of operation Britannia is incurring losses. But then onwards it has started earning profits. Profits have fallen during the 5th year. This is due to the increase in the warehouse rent and salary. Short Term Solvency Ratios This ratios help to evaluate the ability of a company to clear its debts other obligations. It analyses whether a company is able to meet its short term obligations current liabilities as when demanded from the creditors. The lower the ratio the more the chances that the company will default. This ratio is used majorly in insurance companies. This help to know that the company will remain solvent or there are certain indications that shows that the company may become insolvent in near future. It measures only cash flows not income. The majorly used short term solvency ratio is Current ratio which is explained calculated as follows. Current Ratio Basically it is a ratio that measures a companys liquidity i.e. its ability to pay short term obligation when they arise. It is the most widely used test of liquidity of a business. It is the ratio of Current Assets of a business to its Current Liabilities. Current Assets are those which are converted into cash within 12months or within the normal operating cycle whereas Current liabilities are the obligations of a business that have to be paid within 12months. An idle Current Ratio is 2:1 which means Current Liabilities are half of Current Assets. Creditors prefer granting credit to those companies which have a higher Current Ratio as they will feel safe. The formula for this ratio is Current Assets divided by Current Liabilities. It is also known as Liquidity Ratio, cash asset ratio or cash ratio. When the current liabilities are more than the current assets then the company may face problem in discharging its short term liabilities obligations. (Accounting Explained, 2014). When the ratio is less than 1 then the company is facing financial crisis, but that does not mean that company will become bankrupt. Current Assets 1006000 1529900 1279900 1616700 1841250 Current Liabilities 600000 262500 227500 207500 347500 Current Ratio 1.68 5.83 5.63 7.79 5.30 As we have mentioned above the optimum current ratio should be minimum 2:1 which means the current assets should be twice as current liabilities. The CR of Britannia is increasing year by year. This is due to huge credit sales and huge credit purchase. Except in the year 4 the ratio is between 5-6. This indicates that the firm has excessive cash balance which should be invested in government securities and other profitable investments. It can invest the excess cash in its own business by providing huge credit to creditors. Efficiency Ratio The word efficiency means optimal utilization of resources. This ratio is used to analyze how a company uses its assets liabilities internally. The most widely used ratios are Accounts receivable ratio, Fixed Assets turnover ratio, stock turnover ratio, sales to net working capital ratio sales to inventory ratios. The ratios are calculated for Britannia is as follows Fixed assets turnover ratio: The Company uses fixed assets to produce goods services. The company should have a regular check on the utilization of fixed assets. The basic purpose of fixed assets is to fixed assets like land, building, machinery, etc. is to produce goods services that earn income to the company. This ratio measures the capability of the company to generate sales by utilizing the fixed assets. The fixed assets used should be net of depreciation. This ratio is more often used in manufacturing industries where any fixed asset is purchased to increase the production. This ratio shows how efficiently the investment in fixed assets is utilized. The ratio of Britannia is calculated as follows Fixed Assets 400000 300000 200000 100000 Turnover 5000000 5880000 8250000 9635000 Ratio 12.5 19.6 41.25 96.35 The company does not have much of the fixed assets in its pocket. The warehouse and retail outlets are rented by the firm. It owns just the packing machine. The cost of machine depreciates every year so we can find this ratio becoming favourable year by year. In the 5th year the ratio is 96.35 which means the assets is utilized in such a way that it yields 96.35 times more than its actual worth. Conclusion The above ratios especially the gross profit ratio proves that the firm has a bright future. In the beginning it suffered huge loss but it recovered the same in the coming 3 years. Thus based on our analysis shown above we conclude that the firm will continue to earn profit in future. There are certain assumptions based on which I have done the analysis. In case if any assumption fails than it will distort the predictions done for financial statements. References Accounting explained, 2014 Current ratio, viewed on 29th January 2015 https://accountingexplained.com/financial/ratios/current-ratio Bizfinance, 2014 Profitability ratio Analysis, viewed on 29th January 2015 https://bizfinance.about.com/od/financialratios/a/Profitability_Ratios.htm John G. Finley, Simpson Thacher Bartlett LLP, 2010, Delaware Provides Guidance Regarding Discounted Cash Flow Analysis, Viewed on 29th January 2015 https://blogs.law.harvard.edu/corpgov/2010/07/16/delaware-provides-guidance-regarding-discounted-cash-flow-analysis/